Jan Cerman
4 minutes
if that's what it takes.
To tell your content versions apart, label your content with metadata that tells you for which contexts or for whom the content is meant.
To show the right content to the right person, you need to recommend your content based on data. Specifically, the data you have on a given user. For example, what their interests are, what persona they might be, or how they got to your website.
Before you can recommend your content, you need to identify which content is suited for which context and audience. To identify your content, you need to label (or tag) your content items with metadata.
How you design the metadata depends on your content model of the first page they visit. For anything more advanced, you need data. for in-app communication, or a marketing automation tool like Salesforce Pardot.
. All rights reserved...