Composable solutions are flexible

David Klement, Koen Roos

14 minutes

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Context and consistent content experience are the keys to success. You need flexible content marketing solutions that allow you to quickly deploy new ideas and innovations across all the relevant channels and catch your customers’ attention. That’s why the inherent flexibility of composable microservices architecture matters. You can gather customers’ context efficiently and use it to serve them relevant content at the right time.

Content is King. Context is God.

Bill Gates wrote back in the good old nineties that content is King and anyone who’d invest in content distribution on the Internet would profit from it. He was very right about that, but technology and content aren’t everything. There’s one more piece to that puzzle. If content is King, then context is God. That’s what Gary Vaynerchuk added to the Gates’ line. Yes, context is that one more piece of the puzzle you need to succeed in the market. Your goal is to serve your customers the content they’re interested in when they want it. And you can’t do that without knowing your customers. Watch the video below, in which Koen Roos, a marketing technologist at Blastic, presents a practical example of how context is vital to serving relevant content to the intended audience at the right time.

Knowing your customers’ context is vital. However, to react to what you know and deliver what the customers want, you need a flexible solution you can adapt to reflect the changing needs.

Composable DXP with the required flexibility

With a flexible marketing solution, you can employ an iterative experimental approach to try different ideas and improve them over time. Your digital architecture needs to be channel agnostic and support the latest technologies. This way, you can:

Publish the same content to all the platforms when needed
Deploy new apps for new channels whenever you start using them

That’s why a headless CMS like Kontent.ai is the way to go. It decouples the customer-facing websites or apps and the back-end architecture, that’s the CMS. It allows your content creators and managers to plan content, create it, distribute it, optimize it, and measure its performance. At the same time, your development team can focus on creating great user experiences and new apps for new channels.

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