Discover various benefits of composable architecture as opposed to monolith architecture. You’ll also learn what the MACH alliance is and why it’s important for you that Kontent.ai is one of its members.
From monolithic to composable architecture
A digital experience platform (DXP) is a system you use to manage all your content and campaigns to shape an optimal customer journey.Traditional DXPs are monolithic. That means all their tools come bundled together and you don’t have many options to pick and choose which tools you want to use and which to leave out. These platforms are usually large complex systems that are, due to their size, slow to react to digital market changes. Moreover, it takes a long time to get them set up.With all the functionality baked in, there’s always the danger of ending up in a vendor lock-in. A vendor lock-in means that you can’t reasonably easily integrate tools from other vendors that suit your needs better.These are just some of the reasons why DXPs need to be composable.Composable solutions are built from smaller units, out of which you can select which you need and which you don’t. These units are called packaged business capabilities (PBCs), they’re task-oriented, and you can deploy them independently.With a composable approach, you can use PCBs to build your own tailored DXP that enables you to react quickly to changing business needs and customer demands.
Benefits of composable
Kontent.ai is in the MACH alliance – what does it mean for you?
With a composable architecture, you can pick the best-of-breed tools and seamlessly integrate them into your ecosystem. If you later want to replace one of the tools with a better one from another vendor, you can just swap the tools. No need to migrate your whole tool stack to that other vendor.
With a composable architecture platform built on Kontent.ai, you can reach your customers via whatever channel they use. You deliver your structured content from Kontent.ai to websites, mobile apps, smart fridges, or any other channels you need.
With composable architecture, you can quickly react to what your data tells you. You can update the tool stack as required, adjust your customer journey, and create personalized experiences to delight your customers.