When you select Kontent.ai as your new headless CMS, there are many questions you may have:
How do you integrate Kontent.ai with your existing toolset that works well for you?
What about your existing content and technology infrastructure?
Can you widen the range of tools for your operations after you move to Kontent.ai?
Can you keep your existing toolset?
Yes, sure!You may already have your tools for content search, SEO, marketing, billing, and so on. You can keep using most of the specialized services under Kontent.ai. Unless you have all the functionality hard-coded into a single monolithic legacy CMS, that is.
What happens to your content and technology infrastructure?
No problem! Kontent.ai enables you to connect all kinds of services you need.Some parts of the marketing scenarios are done using Kontent.ai’s built-in functionality, such as linking content items. The rest are managed by the best-of-breed tools you choose to integrate.You can personalize content and integrate marketing automation with Pardot, analyze your content with Google Analytics, or evaluate your A/B test results using Google Optimize.