Establish content standards
26 minutes
ManagerImagine a brand that cultivates loyalty and truly shines in a competitive market. Establishing content standards and guidelines enables your team to create this narrative that strengthens your brand’s representation and fosters trust.
Give your brand an identity
- 4 minutes
In today’s information-saturated world, creating a unique brand identity is essential. The digital era has changed business communication. Amidst this change, a clear brand identity can make your company stand out. Let’s explore how to shape your brand and express its voice.
Define your guidelines
- 5 minutes
Maintaining a consistent brand image is crucial. Guidelines aid your content creators to produce content reflecting your brand’s mission and vision, and avert confusion. Discover key recommendations to define your first guidelines.
Unveil subtleties of different channels
- 9 minutes
Uncover the nuanced subtleties of different channels. By strategically integrating the content standards for various channels, you’re powerfully adapting your content’s reach to your audience.
Strive accessibility in your content
- 2 minutes
Once you understand why each channel requires distinct guidelines, augment them with accessibility. This way, you achieve content that’s not only remarkably versatile but it’s also inclusive. Being accessibility-aware enables you to extend your reach to a broader audience across various channels.
Using guidelines in Kontent.ai
- 6 minutes
This lesson will guide you to set brand-focused guidelines in Kontent.ai. With Kontent.ai’s features, you can create clear rules for your content creators to follow. Having proper guidelines set in Kontent.ai leads to impressive and high-quality content.