Strive accessibility in your content

Accessibility is a big responsibility

Content creators play a vital role in making the content accessible and straightforward to navigate. The main aim is to ensure your content is easy to find and understand. Your digital content should comply with Web Content Accessibility Guidelines (WCAG).

Key requirements for accessible content

Text and multimedia content demand different requirements for accessibility.

Text

• Use unique, informative titles with correct heading formats. Titles should provide relevant information initially and enhance your content’s reading flow.
• Use simple language and avoid acronyms. Your audience may not understand complex language or acronyms without spelling out what the acronyms mean first.
• Ensure links are clear and accessible. Avoid link texts like “read more”, “click here”, and “learn more”, as they lack context. Use relevant words in your link text to inform visitors what the link target is about.

In Kontent.ai, the rich-text editor with our AI-powered assistant equips content creators to produce well-crafted titles based on the content body and help simplify the language.

Video and audio

• If a person speaks in the audio, speaking clearly and at an appropriate speed is preferred.
• Assess when to use background music in your videos, especially when a person is speaking.
  • For example, adding a music background while a person is speaking can make it harder to understand the speech.
• Add closed captions or transcripts to your media where people speak to help those who might have trouble seeing or hearing your content.
  • Check and fix auto-generated transcripts, as they may contain mistakes. 

Images

• Use alternative text (alt text) for images. Provide meaningful and short descriptions of your images for those who can’t view them.
  • If the image has text inside, such as infographics and charts, the alt text should contain enough context to describe the image.
• Make sure all texts in your image are clearly readable.

Accessible content in Kontent.ai

Kontent.ai helps you create and deliver accessible content through structured content modeling, omnichannel delivery, and workflows.

Content model requirements

Configure your content model to support accessibility:

• Set element guidelines to remind content creators about accessibility requirements.
  • You can also use AI to review your content according to your style guide, focusing on accessibility standards.
• Structured headings that maintain proper outlines
• Proper table headers and structures for tabular content
• Captions and transcripts for multimedia content

Deliver accessible content across channels