What it really means to take a content-first approach

In the short video below, Monica Raszyk from the Experts Circle at Kontent.ai breaks down what it means to take a content-first approach, and why that mindset is critical for content-driven enterprises.

Content-first: Where strategy meets scalability

A content-first approach means treating content as your most valuable business asset—independent of design, layout, or platform. It’s about creating content that’s reusable, structured, and ready to serve across any channel, for any audience.

In this video, you’ll learn:

Why content-first is a mindset shift, not just a tech decision
The value of structured content that’s free from rigid layouts or single-purpose use
How structured content helps teams avoid duplication and reduce bloat