Personalization workflows need to evolve
Personalization only works when the content behind it is relevant, consistent, and compliant everywhere it appears.
In most cases, personalization doesn’t break because targeting is hard. It breaks because content production and maintenance can’t scale.
Every new persona means another version to write, review, localize, and keep up to date. That work is slow, manual, and coordination-heavy, creating busywork bottlenecks for marketing and pulling development teams into constant support cycles.