Ensuring consistency across languages and regions, while not missing out on what makes individual markets unique, requires an impressive team and the right tools. A smart approach to localization can help a global enterprise achieve the balance and flexibility it needs to thrive.
- Keep a recognizable brand image across regions
- Ensure governance for global content
- Give local teams the flexibility they need
- Automate the localization process
Define your content’s structure on a global scale to keep your branding consistent across digital properties. Maintain your reputation and keep your customers’ trust with a brand that feels the same across regions.
Streamline localization using pre-built integrations (including XTM) in Kontent.ai, or build your own integration using Kontent.ai’s flexible APIs. Reach more customers all across the globe by launching multilingual, multichannel campaigns simultaneously.
Shared marketing responsibilities at Kramp required a solution to let regional teams manage localized campaigns and messaging, while deferring overarching corporate messaging to their E-Business Marketing team. With Kontent.ai, all website content was translated to over 20 languages, empowering each regional team to communicate in their native language, specific to regional trends and influences. These teams now enjoy a new level of independence that lets them create new landing pages 5x - 10x faster than before.
“Thanks to Kontent.ai, we have managed to move content marketing from a global level to the local level. The marketing departments in all our countries are able to create or edit their own content. We’re now able to do online content marketing in 24 countries/languages in an efficient and structured way.”
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