Content publishing from months to minutes
Kontent.ai vs Sitecore: Composable platform, not a locked-in suite
Sitecore was built as a broad, all-in-one DXP—personalization, CDP, automation, and forms bundled around the core. Once you're in, swapping one piece means touching everything. Kontent.ai is API-first and composable. Connect the tools you already chose and change any of them without replatforming.
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Why did Knab make the switch from Sitecore?
Hear directly from Knab about the decision to move from Sitecore and what the organization was looking for in its next content platform.
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How Kontent.ai stands out
Sitecore was built as a broad, all-in-one DXP, assembling personalization, CDP, marketing automation, and forms around its core over many years. Once an organization is inside that bundle, the pieces become interdependent, and switching any single component, or the platform itself, grows steadily more difficult and expensive.
Kontent.ai takes a fundamentally different approach. It is an API-first, composable content platform, purpose-built for content specifically rather than a suite you commit to. Connect the DAM, search, personalization, and analytics you already chose, and change any of them without replatforming the CMS.
You shouldn't have to replace an entire stack just to change one part of it.
 |  | |
|---|---|---|
Architecture & extensibility | Open, API-first, and composable — connect to your preferred DAM, CRM, or personalization tools. | A bundled DXP suite; unbundling any single piece is difficult once you're in it. |
AI capabilities | Governed agents execute multi-step operations directly across structured content, permissions, and workflows. | AI features layered onto an existing platform. Agentic functionality is distributed across a broader DXP, not a core content functionality. |
Governance & permissions | Intuitive interface built for non-technical users, minimal learning curve. | Steep learning curve; typically requires certified training. |
User experience | Intuitive interface built for non-technical users, minimal learning curve. | Steep learning curve; typically requires certified training. |
Content autonomy | Editors manage, review, localize, and publish content independently within governed components and workflows. | Older and customized deployments make routine content changes dependent on developers, agencies, and Sitecore specialists. |
Live preview & editing | Live Preview shows changes in real time, across channels and devices. | A separate publish-and-wait cycle — changes don't always reflect immediately. |
Workflow visibility | Mission Control surfaces bottlenecks across content workflows. | No built-in analytics of content workflows. |
Content versioning | Full version history, viewable and restorable with one click. | Visibility into who changed an item, but not always what changed. |
Developer skill requirements | Standard REST/GraphQL APIs and SDKs — no CMS-specific certification needed. | Reviewers note a need for developers with Sitecore-specific expertise. |
Operations | Fully managed SaaS. Updates, backups, patching, security, and infrastructure are handled by Kontent.ai. | Legacy XP deployments can involve infrastructure, patching, upgrades, and specialist maintenance. Moving to SitecoreAI introduces a different operating model and migration project. |
Migrating to another platform | A purpose-built, open-source Migration Toolkit plus a dedicated onboarding program to help you move existing content in Kontent.ai. | G2 reviewers describe migration — even between Sitecore's own products — as "a legit project, not a weekend task." |
Customer support | 24x7x365 live support for all customers. | Self-service support for all pricing tiers. Additional support depends on subscription. |
Pricing | A flexible pricing plan for all customers. Pricing is based on your actual usage, with volume-based discounts without requiring investment in a wider suite of products. | Total cost accumulates beyond the CMS license to additional products, implementation, maintenance, migration, partner services, and specialist support. |
Content updates within seconds
30% decrease in production time
Why enterprises choose Kontent.ai as a Sitecore alternative
Create and publish content faster
Give content teams the workflows and autonomy to create, review, and publish without waiting on developers, agencies, or Sitecore specialists for every routine change.
Eliminate platform complexity
Kontent.ai is deliberately focused on content. It lets you connect to the DAM, CRM, analytics, personalization, and front-end technologies that fit your organization. You can evolve the stack one component at a time without replatforming the CMS.
Put governed AI agents to work
Move beyond AI-generated text. Kontent.ai agents execute multi-step work across structured content, permissions, and workflows, from translation and metadata to brand and compliance reviews. Every action remains controlled, attributable, and reviewable.
Get total visibility over all operations
Mission Control helps you monitor everything happening with your teams and processes, so you can find and fix any bottlenecks in your operations fast.
Scale without losing control
Kontent.ai supports development teams to work faster, with the tools and technology freedom to build experiences that look and feel great on any channel.
Deliver future-proof, omnichannel experiences
Model, manage, and update structured content in one governed source of truth. Reuse it across brands, markets, languages, and channels without duplicating work.
Consistent omnichannel content experiences
Create once then deliver to websites, apps, campaigns, AI agents, and future channels from the same structured content foundation, usin the front-end technologies your teams prefer.
Migrating off Sitecore doesn't mean paying for two CMSs
Moving from Sitecore is a real replatforming project. Content models, integrations, workflows, permissions, localization, redirects, and editorial practices all need to be understood rather than simply copied.
Making the switch is easier than you think. Kontent.ai combines dedicated migration expertise, implementation support, APIs, and AI-assisted tooling designed to work with Sitecore exports. We help your team and implementation partner reshape legacy content into reusable structured models, accelerate content transfer and validation, and prepare teams to work successfully in the new platform.
Transition-period commercial options can also reduce or remove overlapping subscription costs while both platforms are running.
The reason why we wanted to go with Kontent.ai over any other CMS, and the biggest benefit, is that Kontent.ai is more than just a storage facility. With Kontent.ai, we can keep documents alive, keep them in one space, and customize them as they need to be.
Andrew Bate
Studio Manager, The JG Travel Group
We’ve been ambitious in terms of our development over the last couple of years and we’re still growing. It’s reassuring to know we won’t be stuck with a CMS that we’ll outgrow. There’s so much potential with Kontent.ai that we can take advantage of.
Tom Lainchbury
Digital Optimisation Specialist, Newcastle Building Society
With Kontent.ai, we have managed to move content marketing from a global level to the local level. The marketing departments in all our countries are able to create or edit their own content. We’re now able to do online content marketing in 24 countries and languages in an efficient and structured way.
Davey van Ommen
Online Content Specialist, Kramp
With Kontent.ai, we built reusable content elements for countries, cities, and airports. Now, everything is managed in one place, and any update is instantly reflected across our website, app, and emails—saving us a ton of time, especially with seven languages to support.
Vincent van der Laan
Full-stack Developer, Transavia Airlines
With AI in Kontent.ai, we can work more efficiently, and produce work on a greater scale. It’s faster to create text, to translate it, and to generate more variants, which helps us to create more personalized content that resonates with our customers.
Marc Lamothe
Director of Web Technology, American Bath Group
Learn why Kontent.ai is a better choice
See what sets Kontent.ai apart from Sitecore in a personalized demo.
