Composable DXP explained.
The term “Composable DXP” describes a new type of Digital Experience Platform (DXP). What does it mean, and how does it differ from a monolithic DXP solution?
Why organizations are moving from Monolithic to Composable DXP
A digital experience platform enables companies to optimize the digital customer journey as well as manage all their content and campaigns using one central hub. Due to the proliferation of digital channels and the complexity of existing technology and integrations, the market has begun to evolve in terms of the capabilities that customers want in their DXP solution. According to Gartner, “most existing products marketed as digital experience platforms (DXPs) are monolithic in architecture and slow to react to market changes.”1
In other words, monolithic DXPs might be a good starting point if you want to craft a more engaging online experience, however, they come with the possibility of lock-in by a single vendor or technology. Additionally, it might take up to one year for a DXP to be implemented. It is without question that monolithic solutions are impeding application leaders’ ability to swiftly develop and launch new experiences.
That’s why DXPs need to be composable—easy to customize, easy to use, and also easy to implement—to meet each organization’s unique tech and business demands.
Why the future of business is composable
As opposed to today’s largely monolithic, all-in-one solutions, composable DXP applications should be built out of smaller units, so-called packaged business capabilities (PBCs) that are task-oriented and independently deployable. This means that instead of relying on a single product, you can craft your own DXP and use industry-leading tools of your choice. Only then will you be able to respond to rapidly changing customer and business demands. According to Gartner, “by 2023, organizations that have adopted an intelligent composable approach will outpace competition by 80% in the speed of new feature implementation.”2
Benefits of the composable DXP approach
Easy to customize
Internal and external integrations in monolithic DXPs are a major pain point. Using the composable DXP approach, you can easily add new tools to your stack or switch to a vendor that offers the feature you need.
Putting your customers first
A composable DXP solution enables you to quickly adapt your customer journey based on what data is telling you. This way, you can create experiences that are personalized for each user.
You’ll be able to reach your customers wherever they are thanks to headless architecture that delivers clean, structured content to any channels and devices (browsers, apps, smartwatches, voice assistants, vehicles, etc.).
Streamlined content creation
With a composable DXP, all content is easily accessible and can be updated on the fly, which allows large global teams to accelerate their content creation process.