Jozef Falis
I’m managing the Demand Generation team here at Kontent.ai. I love creative ideas in the technical world and making communication to customers as relevant as possible.
My top picks
From chaos to clarity: Best practices for content taxonomy
Content taxonomy helps in keeping your assets organized. What are the best practices for creating and maintaining a robust content taxonomy that works wonders for your content strategy?
Tereza Bruzkova
Building an agile content pipeline with a headless CMS
Revolutionize your marketing strategy by developing an effective content pipeline with Kontent.ai’s flexible headless CMS. How? Let’s dive into it.
Lucie Simonova
Why content research should drive your content strategy
Before you start working on your content piece, do you spend a little time researching? If not, maybe it’s time to learn why prioritizing content research is such a good idea.
Zaneta Styblova
My recommended reading
Content personalization is a great overview of personalization tactics and insights from leaders. Making the customer experience personalized can boost your revenue if done right. Check out the whitepaper to learn more.
Kontent.ai hates: WYSIWYG
Although WYSIWYG (What You See Is What You Get) editors might seem like the easiest way to ensure your page looks right, this approach fails to separate your presentation and content layers, messes up the code of your website, and disables content reuse. Well, if not WYSIWYG, what then?
Jozef Falis
Kontent.ai loves: Ads and social media
Did you know that you can create social media posts and ads inside a headless CMS to ensure content consistency and avoid using multiple tools? Let’s have a look at how it’s done.
Jozef Falis
Kontent.ai loves: Marketing automation
Using marketing automation, you’re better able to qualify leads and pass them on to sales. Let’s have a look at how you can use Kontent.ai together with a marketing automation tool such as Pardot.
Jozef Falis
Kontent.ai loves: Personalization
Personalized experiences help you build better relationships with your customers and show you care about them, so let’s personalize the content on your website. All we need is Kontent.ai combined with a marketing automation tool. Ready to begin?
Jozef Falis
Kontent.ai loves: Analytics
Using tools such as Google Analytics, you can monitor the effectiveness of your content marketing and use those insights to take action and improve your website. In this article, let’s explore how you can combine a headless CMS with analytics tools.
Jozef Falis
Kontent.ai loves: A/B tests
A/B testing, showing two versions of a page to two audiences and analyzing which performed better over a specific period of time, is an excellent way to figure out how you can increase conversion on your website.
Jozef Falis
Kontent.ai loves: SEO
You’ve probably heard a lot about SEO, the process of optimizing your website to improve the quality and quantity of traffic coming from search engines. In this article, I’m going to explain in detail how a headless CMS can help you improve your search rank.
Jozef Falis
Kontent.ai loves: Collaboration
In the first article of this series, I showed you how you can easily create a landing page using the headless CMS. Today, let’s dive into using collaboration tools to produce higher-quality content.
Jozef Falis
Kontent.ai loves: Landing pages
Many marketers are still reluctant to abandon traditional CMSs and adopt the headless approach to content. This new series of articles explains in detail how your marketing team can use a headless CMS such as Kontent.ai. Let’s begin with landing pages!
Jozef Falis
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