Discover how Air Astana transformed their digital presence with Kontent.ai, enhancing user experience and operational efficiency. Learn about their journey from a convoluted, outdated CMS to Kontent.ai, a streamlined platform supporting multiple language translations and faster content updates.
Air Astana is Kazakhstan’s leading airline, operating both domestic and international flights with a commitment to safety and quality. In addition to serving millions of passengers across Asia, Europe, and the Middle East, the airline also prioritizes a seamless digital experience to match their high service standards.
The company has recently taken a significant leap in enhancing their digital presence by launching a new website earlier this year. The website, powered by Kontent.ai, now provides a richer, more intuitive booking experience.
Air Astana recognized the critical need to modernize their digital infrastructure to better serve their passengers and streamline internal processes. The journey began with identifying the limitations of their previous content management system (CMS). The former CMS required extensive knowledge of HTML, making it difficult for even experienced users to manage content efficiently.
The team at Air Astana was also facing significant delays in content publishing, with updates often taking hours to appear on the website. Additionally, the complexity of the system prevented wider adoption among team members, limiting the ability to delegate tasks and respond quickly to regional needs.
Faced with these challenges, the decision to look for a new CMS was driven by the need for a more reliable, user-friendly platform that could support faster time-to-market for content updates.
Air Astana’s search for a new CMS led them to Kontent.ai, a headless CMS known for its flexibility and ease of use. The decision was influenced by several factors, including the need for a customizable solution, competitive pricing, and the ability to support a multi-language, multi-region website. Their implementation partner, Commencis, played a crucial role in configuring the platform, redesigning the front end, and ensuring an overall smooth transition to Kontent.ai.
The implementation process was straightforward, thanks to the effective collaboration between Air Astana’s team, their implementation partner Commencis, and the team at Kontent.ai. Highlighting the meticulous planning that went into the project, Zhuldyz Bairova, Digital Marketing Manager at Air Astana, shared, “We designed each and every page in advance together with Commencis. The new CMS enabled more visual branding opportunities, transforming the website from a text-heavy platform to a visually engaging experience.”
Kontent.ai’s intuitive design and strong collaboration features empowered team members to quickly adapt to the new platform, reducing the learning curve and improving efficiency. Ayakoz Bissenbayeva, a recent addition to Zhuldyz’s team, shared: “Using Kontent.ai has been a real pleasure because, in just a few months of working with [the CMS], I found it fast, efficient, and productive.”
Air Astana’s website supports seven languages and ten regions, with English being the primary language. Being able to quickly update content in multiple languages has been a significant advantage, making it easier to respond to regional needs and work more flexibly. “Kontent.ai is incredibly user-friendly, offering a clear and intuitive workflow that makes editing content seamless. The updated content is reflected almost instantly, allowing us to see the changes within seconds,” said Ayakoz, adding, “This combination of ease of use and real-time preview significantly enhances the editing experience.”
Effortless localization with Kontent.aiKontent.ai streamlines content localization with built-in tools that allow you to manage multiple language variants and ensure consistency across regions. With granular role permissions and seamless collaboration across time zones, global teams can work more efficiently.
Team members have also praised the efficiency and speed of Kontent.ai. Ayakoz highlighted the ease of use and the abundance of components and image options available. Kontent.ai’s Mission Control has been particularly beneficial, providing a comprehensive dashboard to streamline content management and editing processes. With their previous CMS, she needed to remember the specific keywords to find and continue editing a particular page. “Now, with Mission Control, I can see what I was editing yesterday or a week ago, and that’s awesome,” shared Ayakoz.
Air Astana has recently started leveraging native AI available in Kontent.ai, which assists them in optimizing images for SEO. For example, when creating a landing page and adding a banner, Kontent.ai’s AI helps them generate the descriptions for all embedded images and banners in English. Moreover, the AI then translates these descriptions into other languages: Turkish, Chinese, Korean, German, Russian, and Kazakh.
They were pleasantly surprised by the quality of the translations, especially into Kazakh. This not only saves significant time translating into six different languages but also enhances efficiency, as the AI suggests suitable content types for each page during creation. This greatly improves their workflow and reduces the time needed for creating and editing content.
The new website has received a lot of positive feedback, with customers raving about its stunning design. The booking experience has been enhanced with rich banners and detailed galleries, giving passengers a clearer understanding of onboard features and services. Users have also praised the smooth navigation and quick access to information as major perks.
From a business perspective, one of the most significant outcomes has been the faster time to market. The streamlined content management process has significantly reduced the time required to update and publish content, allowing the team to respond more quickly to market demands.
Looking ahead, Air Astana is focused on expanding their global reach and digital presence through Kontent.ai. They plan to support more languages and regions in the upcoming years.
Additionally, search engine optimization (SEO) is a priority, with the team working hard to see how Kontent.ai can further help to enhance their online visibility.
The journey with Kontent.ai has not only transformed Air Astana’s digital presence but also empowered their team to deliver a better customer experience. “If you care about not just your customers but also about your team internally—and our team is now much happier than before—I think [Kontent.ai] is the product that you can go with,” Zhuldyz concluded.
The success of the new website is a testament to the power of a well-implemented CMS and the dedication of a team committed to excellence.
If you care about not just your customers but also about your team internally—and our team is now much happier than before—I think [Kontent.ai] is the product that you can go with.
Zhuldyz Bairova
Digital Marketing Manager, Air Astana
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