Horseware Ireland

An unparalleled premium customer experience powered by headless CMS

Kontent.ai and Marino Software collaborated with Horseware Ireland to create a one-of-a-kind, premium digital experience.

Challenges

  • Transitioning from a simple site to an immersive, unique experience
  • Delivering a completely customizable experience for both customers and employees
  • Merging e-commerce with quality content in one seamless website

Solutions

  • A modern tech stack with headless CMS at the core
  • Team members onboarded with e-learning from Kontent.ai
  • UX and concept created by Marino Software

Results

  • Crisp, clean, upscale digital experience for customers
  • Empowered content creators working in Kontent.ai
  • Fully customizable website that blends multimedia content with easy shopping

Horseware Ireland is the world’s leading equestrian brand in horse rugs and equine products, with nearly 40 years of history, over 400 employees, selling to over 70 countries worldwide. 

Horseware Ireland specializes in high quality, high performance, and durable equipment. With products sold both in physical stores and their own site, it’s critical for them to have a digital presence that matches the quality of their goods. They turned to Kontent.ai partner Marino Software to help them create a premium digital experience for their brand.

Transforming the digital experience

Before turning to Marino Software, Horseware Ireland used a catalog-style site to showcase their products. The site was completely functional, but didn’t convey the premium, upscale nature of their products. It was also difficult for their team to customize the look and feel of content.

Horseware Ireland chose Marino Software as their partner for transforming their digital presence. Together, they created a new vision for the site: something premium, immersive, and focused on the customer experience.

Building a modern tech stack

To support this new modern experience, Horseware Ireland needed to change the way they managed content. Marino Software helped create their new tech stack, with Kontent.ai as a core component. Marino Software assisted with creating new content models for the Horseware Ireland team to use in Kontent.ai.

Kontent.ai, as a headless CMS, gives Horseware Ireland complete freedom over how their content is displayed across channels. At the same time, marketers and content creators get a user-friendly, intuitive authoring experience while working in Kontent.ai. 

A seamless journey for customers and employees

With a new tech stack in place, Horseware Ireland has a completely transformed website that delivers a premium, upscale experience to their customers. The team now easily creates, edits, and publishes content with Kontent.ai, including content in multiple languages. The team uses collections in Kontent.ai to create boundaries for different regional content, while keeping all content within a single Kontent.ai project.

Margaret Thornton, eCommerce (Digital) Manager at Horseware Ireland said, “Marino Software and Kontent.ai enabled us to create an unparalleled premium digital experience, seamlessly blending e-commerce and brand identity to connect with our consumers. The combined efforts of our agency partners and chosen platforms resulted is a crisp, clean, and scalable website that empowers our team to curate bespoke engaging equestrian digital experiences and offers our customers a fully customizable and immersive journey. 

The team at Marino Software helped us realise our dream of creating this digital sanctuary where riders find not only exceptional products but also a community that shares their love for all things equestrian. The team in Marino supported us throughout the entire journey, from ideation to discovery right through to final testing, execution and launch to ensure that the website delivered upon its goals.”

By transitioning to Kontent.ai with the help of Marino Software, the Horseware Ireland team now has more independence when it comes to working with their content­–and that translates to an improved customer experience. To see how a headless CMS can help improve your customer experience, schedule a demo today.

Marino Software and Kontent.ai enabled us to create an unparalleled premium digital experience, seamlessly blending e-commerce and brand identity to connect with our consumers. The combined efforts of our agency partners and chosen platforms resulted is a crisp, clean, and scalable website that empowers our team to curate bespoke engaging equestrian digital experiences and offers our customers a fully customizable and immersive journey.

Margaret ThorntoneCommerce (Digital) Manager, Horseware Ireland

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