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Content lifecycle.

The content lifecycle tracks significant phases in the life of content. These include the phases that all content items go through, from inception to retirement. These are:                                     

  1. Systematic assessment of published content (content inventory and content audits), and identification of gaps and new opportunities
  2. Planning and setting goals: planning new items to create
  3. The design and creation of new content items
  4. Delivery and promotion of content items to audiences
  5. Engagement: audience use and interaction with content items
  6. Optimization of recently-published content items based on current performance