Engagement (or content usage and interaction)
Engagement refers of how audiences are using the content. It covers how they perform tasks, and what selections and actions they take.
Content lifecycle
The content lifecycle tracks significant phases in the life of content. These include the phases that all content items go through, from inception to retirement. These are:
- Systematic assessment of published content (content inventory and content audits), and identification of gaps and new opportunities
- Planning and setting goals: planning new items to create
- The design and creation of new content items
- Delivery and promotion of content items to audiences
- Engagement: audience use and interaction with content items
- Optimization of recently-published content items based on current performance
Related terms
Optimization
Optimization refers to methods to improve the utilization of published content items.
Content inventory
A content inventory provides a full listing of published or available-to-be-published/republished content items.
Content audit
A content audit provides an evaluation of published content according to specific criteria, such as age, topic, usage, etc.
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