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Content repurposing.

Existing content elements associated with a specific content type can be repurposed to create new content types that create different deliverables. For example, a case study content type might include content element that’s a customer testimonial. The organization may later decide to use the customer testimonial element in a new product overview content type. Even though the customer testimonial element was originally created to support the case study content type, it was repurposed to also support the product overview content type. 

Because existing content elements can be used in newly created content types, the content model is extensible. Note: content repurposing should not be confused with the expedient tactic of modifying existing content items to create new content items.

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