Content value chain

The content value chain includes the following steps: planning and creating content, reviewing and approving content, localizing, amplifying, and reusing content, publishing content, measuring, iterating on, and optimizing content. A content value chain shapes the value of content across different steps of content operations. This shift in perspective, especially for large organizations, helps keep the focus on the business imperative to improve the quality, velocity, and availability of your content. 

Related terms

Content availability

Content availability ensures easy access to your content on websites, social media, email, and apps.

Content velocity

Content velocity is how fast content is created and delivered to match audience demands and trends.

Content quality

Content quality means creating relevant, accurate, and consistent content that addresses your audience’s needs and specific problems.

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