Manage content translations

Zane Finucane-Shook, Jan Cerman
2 minutes
Languages/Localization / AI
Managing content translations is essential for businesses aiming to connect with a global audience. With Kontent.ai, organizations can efficiently handle, automate, and review translated content to deliver a localized experience that resonates with users worldwide.

Why is this important?

Translation management is vital for expanding your business’s global reach. By implementing effective translation strategies, you can:
  • Expand your global reach by communicating effectively with diverse audiences.
  • Improve user experience with localized content in users' native language.
  • Increase efficiency with streamlined, automated translation workflows.
  • Boost SEO performance with region-specific, localized content.

Available solutions with Kontent.ai

When managing translations in Kontent.ai, your choice depends on your specific business needs. For straightforward use cases or teams looking for a quick and easy start, native AI translation can be a great fit. If you need advanced automation or large-scale workflows, partner or custom integrations offer more robust solutions. Consider your translation volume, technical capabilities, and budget to make an informed decision on what works best.

Approach A: Native AI translation 

With Kontent.ai, your content creators can quickly and effectively translate content with AI, available through AI accelerators.
ProsCons
  • No setup required – ready to use out of the box
  • Accessible directly in the UI, translate in just a few steps
  • Supports both full item and element-level translation
  • No additional costs or external services required
  • Not part of an automated workflow
  • Requires manual input from content creators in the UI
  • May require additional editorial review
  • Best suited for smaller volumes or simpler localization needs

Approach B: Technological partner integration

Integration with translation management systems through our translation technology partners offers a ready-made solution for managing and automating translations.
ProsCons
  • Fully automated content translation workflows
  • Provides a hub for tracking translation status
  • Supported by Kontent.ai's technology partners
  • Additional cost for third-party services
  • May require content model changes

Approach C: Custom translation management system integration

Use Kontent.ai’s webhooks to build a tailored solution that integrates with your preferred translation management service. Your own integration will allow for greater customization than a ready-made solution.
ProsCons
  • Automated solution for content translation workflows
  • Highly customizable
  • Freedom to connect with any translation platform
  • Requires upfront development effort
  • Responsibility for the ongoing maintenance of the integration