Manage content translations

Zane Finucane-Shook, Jan Cerman
2 minutes
Languages/Localization / AI
Managing content translations is essential for businesses aiming to connect with a global audience. With Kontent.ai, organizations can efficiently handle, automate, and review translated content to deliver a localized experience that resonates with users worldwide.

Why is this important?

Translation management is vital for expanding your business’s global reach. By implementing effective translation strategies, you can:
  • Expand your reach by communicating effectively with diverse audiences.
  • Improve user experience by offering content in a user’s native language.
  • Increase efficiency with streamlined, automated translation workflows.
  • Boost SEO performance with region-specific, localized content.

Available solutions with Kontent.ai

When managing translations in Kontent.ai, the choice depends on your business needs. Organizations with limited resources or simple requirements might benefit from the native AI translation. Businesses prioritizing automation and scalability might benefit from partner integrations or custom integrations. Assess your translation volume, technical capabilities, and budget to make an informed decision.

Approach A: Native AI translation 

With Kontent.ai, your content creators can quickly and effectively translate content with AI, available through Innovation Lab, on the element and content item levels.
ProsCons
  • Free
  • No third-party service required
  • Not automated
  • Requires manual input from content creators in the UI

Approach B: Technological partner integration

Integration with translation management systems through our translation technology partners offers a ready-made solution for managing and automating translations.
ProsCons
  • Fully automated content translation workflows
  • Provides a hub for tracking translation status
  • Additional cost for third-party service
  • Content model changes may require reconfiguration

Approach C: Custom translation management system integration

Use Kontent.ai’s webhooks to build a tailored solution that integrates with your preferred translation management service. Your own integration will allow for greater customization than a ready-made solution.
ProsCons
  • Automated solution for content translation workflows
  • Highly customizable
  • Freedom to choose services
  • Requires technical effort upfront
  • Responsibility for the ongoing maintenance of the integration