Manage, optimize, and secure your assets all in one place: the asset library. Complement your content with engaging visuals whenever needed, wherever intended, hassle-free.
Picture a marketing team preparing for a global product launch. They need to access a range of digital assets, such as logos, product images, and promo videos, all scattered across various drives and emails. Without a proper asset management solution, the team faces delays when locating images and detecting duplicates, impacting the campaign’s success.Finding the right asset management solution is key for:
Enhanced efficiency: By having all assets in one centralized location, your team can quickly find what they need.
Brand consistency: A single source of truth for all assets ensures that everyone uses the most up-to-date materials.
Improved collaboration: Teams across different regions and departments collaborate effectively without the risk of asset duplication.
Secured access: Keep sensitive assets away from public exposure.
For the most seamless user experience, we recommend managing your assets directly in Kontent.ai. If the native asset library doesn’t meet your requirements, you can integrate a third-party solution.
Approach A: Native asset management
Kontent.ai makes organizing, securing, and customizing your digital files easy.
Third-party digital asset management (DAM) services are an option if you have complex requirements for your assets. An external DAM is a system that stores, organizes, and retrieves files.The capabilities might vary based on the DAM provider you choose.
Pros
Cons
Organize assets in over 1,000 folders
Share assets with external users for a limited time
Upload files larger than 2 GB
Version assets
Stream videos
Apply dedicated workflows on assets
Increased complexity and learning curve for content creators
Additional service to manage and maintain
Increased costs of your content operations
Using a custom element to improve the authoring experience instead of a native solution
Choosing your asset approach is only one piece of the puzzle. Find out what else needs to be decided when setting up your first project.
Using both approaches for complex needsYou can combine both of these approaches by using the built-in library for static media and the 3rd-party solution only for assets requiring separate workflow.
Tag assets with taxonomies to add metadata and improve findability.
Put assets in specific collections to ensure users from different teams access only assets relevant to them.
Adjust image dimensions to fit your content’s needs.
Serve web-optimized images for a better user experience, faster loading times, and improved SEO ranking.
Ensure your assets are accessed only by authorized apps such as internal portals and intranets.
Serve your web app and assets from the same domain to improve SEO performance.
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