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Manage your digital assets with ease

Carlo Vinci, Jan Cerman, Samina Minda Hossain, Martina Farkasova

2 minutes

Assets

Manage, optimize, and secure your assets all in one place: the asset library. Complement your content with engaging visuals whenever needed, wherever intended, hassle-free.

Picture a marketing team preparing for a global product launch. They need to access a range of digital assets, such as logos, product images, and promo videos, all scattered across various drives and emails. Without a proper asset management solution, the team faces delays when locating images and detecting duplicates, impacting the campaign’s success. Finding the right asset management solution is key for:

Enhanced efficiency: By having all assets in one centralized location, your team can quickly find what they need.
Brand consistency: A single source of truth for all assets ensures that everyone uses the most up-to-date materials.
Improved collaboration: Teams across different regions and departments collaborate effectively without the risk of asset duplication.
Secured access: Keep sensitive assets away from public exposure.

For the most seamless user experience, we recommend managing your assets directly in Kontent.ai. If the native asset library doesn’t meet your requirements, you can integrate a third-party solution.

Kontent.ai makes organizing, securing, and customizing your digital files easy.

Pros	Cons
Built-in functionality Seamless user experience for content creators All your content and assets in one place Unified user management No additional costs	No asset versioning Technical limits apply (up to 2GB per asset)

With Kontent.ai’s native Advanced Asset Management, you can:

You can also set up asset limitations for published content, organize assets in folders, and replace existing assets.

Third-party digital asset management (DAM) services are an option if you have complex requirements for your assets. An external DAM is a system that stores, organizes, and retrieves files.

The capabilities might vary based on the DAM provider you choose.

Pros	Cons
Organize assets in over 1,000 folders Share assets with external users for a limited time Upload files larger than 2 GB Version assets Stream videos Apply dedicated workflows on assets	Increased complexity and learning curve for content creators Additional service to manage and maintain

Choosing your asset approach is only one piece of the puzzle. Find out what else needs to be decided when setting up your first project.

Increased costs of your content operations

Using a custom element to improve the authoring experience instead of a native solution

Kontent.ai Learn

Approach A: Native asset management

Approach B: Third-party asset management

Why is this important?

Available solutions with Kontent.ai

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Categorize assets

Control user access

Customize dimensions

Optimize images

Secure your assets

Use custom asset domains

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Manage your digital assets with ease | Kontent.ai Learn

Using both approaches for complex needsYou can combine both of these approaches by using the built-in library for static media and the 3rd-party solution only for assets requiring separate workflow.

Why is this important?

Available solutions with Kontent.ai

Tag assets with taxonomies to add metadata and improve findability.

Put assets in specific collections to ensure users from different teams access only assets relevant to them.

Adjust image dimensions to fit your content’s needs.

Serve web-optimized images for a better user experience, faster loading times, and improved SEO ranking.

Ensure your assets are accessed only by authorized apps such as internal portals and intranets.

Serve your web app and assets from the same domain to improve SEO performance.