What are taxonomies for?

What are taxonomies good for?

Companies typically use taxonomies to categorize their products or services. They tag their content to indicate which product or service it relates to. Such taxonomy terms can be very high-level to indicate a category or very specific to connect products with a particular feature, for example. But taxonomy use isn’t limited to that. You can use it to indicate the audience the content is intended for. Or the situation it’s likely to be used in. For example, articles with pieces of advice for home, for work, for vacation, and so on. By organizing your content with taxonomies, you can:

• Avoid content duplication. Taxonomies make it easy to check what content is already available.
• Discover content efficiently. Taxonomies use one term to connect content items and assets with a common property, making finding what you’re looking for easy.
• Filter content. The taxonomy structure lets you filter content items and assets in Kontent.ai and easily find what you need.
• Serve content based on context. Use taxonomies to serve your customers dynamic content, such as related articles or products they might be interested in.

What taxonomies can cover in Kontent.ai

Whether your taxonomies cover purely internal purposes or are driven by external commercial goals, they always put similar content into groups. First, let’s look at a few examples of how grouping content helps.

Regional content

Be it text, videos, or images, different parts of the world yearn for different content. For instance, illustration images that resonate with your audience in Japan probably differ from those that your Middle East audience likes.  Tag your content items, images, and other content based on the region it’s intended for. This helps when you later connect various pieces of content – it makes it easy to use the right content for the particular audience.

Content limited by time

When you create campaigns, they’re usually valid for a specific time frame. You also want to publish their content in bulk together, have an easy way to find content related to a particular campaign, and so on. Let’s say you’re preparing two campaigns – for Christmas and the New Year. They have different content and different time to go live.  It’s certainly handy to have an easy way to filter out content related to only one specific campaign. Tag your content with taxonomy terms for each campaign, making your life easier.

Automated quick support for customers

When your customers need help and open your support chat, you can leverage taxonomies to assist them even before your live support needs to get in.  Tag your content and offer customers helpful resources based on the content they view. Taxonomies can save both your money and your customers’ time!

Boost your productivity in Kontent.ai with taxonomies