The evolution of a headless CMS

When headless CMS first emerged, it confused marketers as it differed from the traditional template-driven approach of content management. However, attitudes and opinions about its value changed as marketers began reusing content across multiple channels and devices. Headless CMS allows for content to be updated once and distributed seamlessly across various platforms. Over time, the evolution of headless CMS platforms has expanded its capabilities to include visual editing and cloud-based solutions.

In our latest podcast, MVPs Brian McKeiver, Co-Owner at BizStream, and Akshay Sura, Founding Partner at Konabos Inc., talked about the importance of partnership when selecting a headless CMS and how improved tools can enhance the customer experience. 

These platforms address the challenges of integrating functionalities like e-commerce, search, and email marketing, offering marketers the flexibility to compose tailored campaigns using different APIs. To optimize the power of a headless CMS, it’s imperative that marketers look for an experienced partner. 

“Headless CMS has evolved from the beginning. Now there are tools that allow you to do really great content management and distribute over an API,” said McKeiver. “In the last couple of years, they’ve started to add a lot more features in terms of personalization and allowing that to happen.” 

To learn more about the evolution of headless CMS and how agencies can better equip their workers, listen to the podcast. 

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