Rethinking Marketing Content.
Marketing technology has grown more elaborate in recent years. However, the content that customers see hasn’t changed much. The processes that many enterprises use to create, manage, and deliver their content are largely the same as they were a decade ago. It’s time to rethink marketing content and inject some needed innovation into how you craft experiences for your customers.
In this ebook, you will discover:
- The many ways that marketing content will change as marketers adopt the new generation of content management known as “headless”
- How you can deliver engaging content at a scale not previously possible
- Why everyone should be acting like a media company
- Why marketing needs to become API-first
