See how AI accelerators help content teams work more efficiently, from translations to content discovery—plus practical tips to make AI work for you.
Published on Feb 25, 2025
What does AI really mean for content teams, and how can it help them in their content operations? In our recent webinar, we had Monica Raszyk, our Senior Director of Product Marketing, and Jordan Torpy, our Product Marketing Manager, cut through the noise to show how AI can help teams work more efficiently and focus on what matters most: creating great content that connects with your audience.
In this blog, we’re sharing four key takeaways from the session, including how organizations like yours can improve their content operations at every stage with our AI accelerators and practical tips to start using AI in your content management. Whether you missed the webinar or just want a quick recap, this blog has you covered. Let’s get into it!
When AI first started making its way into content management, most tools focused on writing assistance—helping teams brainstorm ideas, draft copy, or speed up content creation. While this can still be very useful, content management isn’t just about writing—it’s about organizing, reviewing, approving, localizing, and measuring content effectively.
That’s where AI can really make a difference—by handling the repetitive, time-consuming tasks that slow teams down. Instead of automating the creative parts of the process that content professionals usually enjoy (like writing and brainstorming), AI can be applied to things like keeping content organized or streamlining approvals. This can make content operations more efficient without taking away the creative process.
At Kontent.ai, we’re seeing AI move beyond just text generation, helping teams manage content more effectively at every stage. The real value of AI isn’t in creating more content—it’s in helping teams spend more time on the work that matters. But what does that look like in practice? Let’s take a look at some of our AI accelerators that are already making a difference.
Instead of removing the human role from the process, Kontent.ai’s AI capabilities save time by giving teams strong working versions that they can refine and finalize. Let’s dive into the AI accelerators that drive real value for users and our customers.
Organizations have their own content guidelines—whether it’s brand style, compliance rules, or preferred terminology. Instead of manually checking every piece of content against these guidelines, AI-based content reviews automate this process.
You can define your own content rules, and AI will review your content against them. It flags words to avoid, checks for compliance issues, and ensures correct terminology is used. Suggestions can be approved with one click, instantly updating the content. But the final decision is always yours—you can accept, ignore, or adjust recommendations as needed.
This doesn’t replace content reviews altogether but makes them much faster, helping teams get content ready for publishing with less effort. If you’re looking to fine-tune your review guidelines, feel free to check out some helpful resources our Customer Education team has put together.
Traditional search works best when you know the exact words you’re looking for. But sometimes, you only have a general idea. This is where our semantic search comes in. Semantic search makes content more discoverable by understanding meaning and context, not just keywords. It looks at relationships between content, showing relevant results even when there’s no exact keyword match.
This is useful when searching for older content, uncovering forgotten drafts, or making connections between related topics. It doesn’t just help you find what you’re looking for—it also uncovers content you didn’t even know existed in your library. That means it can surface hidden gems, like content that’s relevant and useful but hasn’t yet gotten the attention it deserves. Combined with full-text search, it gives you more ways to find the right content faster.
Translating content manually can be time-consuming, especially when managing multiple languages. AI-powered translations speed up the process by letting you translate content directly within Kontent.ai without the need to send files back and forth. With a single click, AI generates a working translation that can then be refined.
This applies not only to text but also to assets. AI-generated metadata descriptions for images and other media make it easier to meet SEO and accessibility requirements. These descriptions can also be automatically translated, making it easier to maintain accuracy and alignment across multiple languages—without the extra manual work.
Kontent.ai’s AI for copy assistance is designed to help teams with the writing process. It works directly in the rich text editor, so teams can use it while they’re creating content. Depending on what is needed, the AI can help with things like brainstorming, editing, or formatting. It adapts to your strengths—whether you need help improving your drafts or just making sure your content is clear and well-organized.
The AI assistant doesn’t replace creativity or the human touch but instead provides a helpful starting point that makes the editing process smoother. In the next section, we’ll dive into how our customers across industries are using these AI capabilities in real life.
Using AI throughout the content lifecycle is all about allowing teams’ work more efficiently while keeping human oversight in place. That’s why even organizations in highly regulated industries, like finance and healthcare, are using AI-powered tools to get a strong working version of their content before refining it.
As a financial institution, Newcastle Building Society has strict compliance and accessibility requirements. Yet, they still benefit from AI-assisted content creation. With most of their content being produced directly in Kontent.ai, AI gives them a head start—helping their team work more efficiently while ensuring the final content meets their high standards.
For companies working across multiple languages, AI-driven translation speeds things up significantly. Heycar, an automotive marketplace, needed to launch a German-language version of their French site. Instead of translating everything manually, they used AI-powered translations in Kontent.ai to generate a solid first draft, cutting down time and effort while keeping full control over the final version.
Kramp, a business operating in over 25 languages, saw a major efficiency boost by using AI for translations. Instead of handling each language separately, their team could quickly generate translations from English across all their markets—saving time while allowing their experts to refine and perfect the content as needed.
To make AI truly work for you, it’s important to make sure it fits into your workflow naturally. Here are three practical tips to help you integrate AI into your content operations effectively.
AI isn’t a one-size-fits-all solution. The first step is to understand where you need support. Whether it’s speeding up content creation, improving translations, or refining your copy, identify where your team could use an extra hand. Once you know where your pain points are, explore the AI accelerators available in Kontent.ai and see how they can help in those specific areas. Try them out and see which ones align best with your needs.
Kontent.ai offers a variety of AI-powered tools. It’s important to experiment and see what works best for you. Some tools might feel like a nice-to-have, while others could be real time-savers. By testing the full range of capabilities, you’ll quickly get a sense of which ones make a tangible difference in your content operations.
To know if AI is truly making a difference, it’s crucial to track your progress. Keep an eye on your content operations and see if AI leads to faster workflows or more consistent task completion. Kontent.ai’s Mission Control dashboard is a great way to monitor your efficiency and track how AI is improving your content workflows. Look for trends, like whether you’re hitting your deadlines more often or completing tasks quicker.
As we wrap up, we want to make sure you’re equipped with the right resources to start making the most of AI in your content operations. Here are a few that dive deeper into the AI accelerators we’ve discussed, plus some extra tips to help you improve your workflow.
By integrating AI thoughtfully into your content operations, you'll see how much it can improve your efficiency, save time, and help you focus on what really matters – creating great content that connects with your audience.
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