Blog author

Jozef Falis

I’m managing the Demand Generation team here at I love creative ideas in the technical world and making communication to customers as relevant as possible.

My top picks

Two young marketers researching content
  • Content operations
Why content research should drive your content strategy

Before you start working on your content piece, do you spend a little time researching? If not, maybe it’s time to learn why prioritizing content research is such a good idea.

Zaneta Styblova

Mar 18, 2024

My recommended reading

Content personalization is a great overview of personalization tactics and insights from leaders. Making the customer experience personalized can boost your revenue if done right. Check out the whitepaper to learn more. Hates: WYSIWYG
  • For business hates: WYSIWYG

Although WYSIWYG (What You See Is What You Get) editors might seem like the easiest way to ensure your page looks right, this approach fails to separate your presentation and content layers, messes up the code of your website, and disables content reuse. Well, if not WYSIWYG, what then? 

Jozef Falis

May 12, 2021 loves: Social media
  • For business loves: Ads and social media

Did you know that you can create social media posts and ads inside a headless CMS to ensure content consistency and avoid using multiple tools? Let’s have a look at how it’s done. 

Jozef Falis

May 5, 2021 Loves: Marketing Automation
  • For business loves: Marketing automation

Using marketing automation, you’re better able to qualify leads and pass them on to sales. Let’s have a look at how you can use together with a marketing automation tool such as Pardot.

Jozef Falis

Apr 28, 2021 Loves: Personalization
  • For business loves: Personalization

Personalized experiences help you build better relationships with your customers and show you care about them, so let’s personalize the content on your website. All we need is combined with a marketing automation tool. Ready to begin?

Jozef Falis

Apr 21, 2021 Loves: Analytics
  • For business loves: Analytics

Using tools such as Google Analytics, you can monitor the effectiveness of your content marketing and use those insights to take action and improve your website. In this article, let’s explore how you can combine a headless CMS with analytics tools.

Jozef Falis

Apr 14, 2021 Loves: A/B Tests
  • For business loves: A/B tests

A/B testing, showing two versions of a page to two audiences and analyzing which performed better over a specific period of time, is an excellent way to figure out how you can increase conversion on your website.

Jozef Falis

Apr 7, 2021 Loves: SEO
  • For business loves: SEO

You’ve probably heard a lot about SEO, the process of optimizing your website to improve the quality and quantity of traffic coming from search engines. In this article, I’m going to explain in detail how a headless CMS can help you improve your search rank.

Jozef Falis

Mar 31, 2021 Loves: Collaboration
  • For business loves: Collaboration

In the first article of this series, I showed you how you can easily create a landing page using the headless CMS. Today, let’s dive into using collaboration tools to produce higher-quality content.

Jozef Falis

Mar 24, 2021 Loves: Landing Pages
  • For business loves: Landing pages

Many marketers are still reluctant to abandon traditional CMSs and adopt the headless approach to content. This new series of articles explains in detail how your marketing team can use a headless CMS such as Let’s begin with landing pages!

Jozef Falis

Mar 17, 2021

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