Why healthcare organizations rely on Kontent.ai

The healthcare industry faces challenges in delivering clear, accurate, and timely information to patients, practitioners, and stakeholders. From navigating strict regulatory requirements to addressing diverse audience needs, healthcare organizations must ensure that their content is both accessible and trustworthy. Yet, many struggle with outdated content management systems that hinder collaboration and scalability.

In our previous blog post, we explored the strategies to tackle the top content challenges for healthcare. Today, we’ll focus on why leading healthcare organizations trust Kontent.ai’s content platform to achieve measurable success and meet their unique content needs. Before we dive into success stories, let’s take a closer look at their key content challenges.

Overcoming content challenges in healthcare

Managing content in the healthcare sector involves juggling multiple priorities. In an industry where compliance with regulations is non-negotiable, every piece of content needs to be transparent, accurate, and easy to track. Additionally, healthcare providers must deliver information quickly and consistently across various channels—whether it's marketing materials or educational content for practitioners.

• Complex workflows: Content in healthcare is often created and reviewed by multiple teams, including medical, legal, and marketing departments. This complexity can lead to delays and inefficiencies without the right tools to streamline workflows.
• Regulatory compliance: Healthcare content must meet rigorous legal and regulatory standards. This requires careful version control and the ability to demonstrate compliance at every stage of the content lifecycle.
• Scalability across channels: Modern healthcare organizations need to deliver content across websites, mobile apps, and patient or employee portals. Scaling content for diverse digital channels while maintaining consistency can be a daunting task.

With the right content management system (CMS), healthcare providers can focus less on operational roadblocks and more on delivering value to their patients and audiences.

How Kontent.ai helps

Kontent.ai is a headless CMS designed to support complex content creation, approval, and distribution processes. It empowers the healthcare organizations to deliver consistent and engaging content without bottlenecks.

Here’s a closer look at why these features matter for healthcare. For organizations, where precision and timely communication are a must, the platform provides unique advantages that set it apart. 

• Efficient team collaboration: Healthcare teams can collaborate seamlessly through customized workflows, ensuring content passes through the right stakeholders—such as compliance officers or medical experts—before publication, minimizing errors and delays.
• Accelerated content creation: Teams can leverage reusable content blocks to quickly assemble pages, job descriptions, or educational materials without needing developer intervention, significantly reducing time-to-market.
• Enhanced transparency and compliance: Every content item includes version tracking, allowing teams to monitor changes over time, ensuring adherence to industry regulations while keeping track of updates for reviews.
• Omnichannel consistency: With its headless architecture, Kontent.ai ensures that critical healthcare information is created once and easily distributed across patient-facing websites, mobile apps, and other touchpoints—guaranteeing a unified and trustworthy message.

To demonstrate these benefits, let’s check out real-life success stories from Kontent.ai customers in the healthcare space.

PMCV transforms online recruiting experience

To maintain high standards of patient care, healthcare systems must quickly fill vacant positions for doctors and nurses with qualified candidates. This requires a rigorous vetting and approval process tailored to the unique requirements of each role. 

The Victorian health system needed to modernize its recruitment systems to better support healthcare professionals. With nearly 150 hospitals participating across the state of Victoria, this demands a highly effective recruitment and placement system. Managing complex processes like matching doctors and nurses to hospital roles and delivering personalized content was challenging with outdated systems. 

Therefore, The Postgraduate Medical Council of Victoria (PMCV) required a flexible, scalable solution to streamline workflows, enhance content delivery, and meet the needs of job seekers. They turned to Kontent.ai to improve the recruitment process and fill vital healthcare positions faster. 

Kontent.ai enabled the team to easily configure and update content, process steps, and system rules for each role. This required giving business users granular control over job details and processes, enabling real-time updates. 

Kontent.ai’s content models simplified managing job descriptions and applied configurable variables to deliver contextually relevant experiences for users. With Kontent.ai, the PMCV team shifted from a traditional, page-focused mindset to a dynamic content strategy that adapts based on user context and persona. They achieved:

• 50% faster recruitment processing to fill positions more efficiently 
• Personalized experience for end users based on their profile 

PMCV transformed how they managed recruitment content. The Kontent.ai platform simplified the process of creating, posting, and updating job listings, ensuring that all information was accurate.

We built a complex, enterprise grade web application with fully configurable business workflows, with all business logic managed through the Kontent.ai front end (and not in the code base). This is truly “Experience as a Service” and creates a personalized experience for every user.

Kristian Tasevski

Director of Technology, Bound, Solution Partner for PMCV

Elanco builds a flexible web toolkit

Handling multiple websites in a highly regulated industry like healthcare comes with unique challenges. Organizations must ensure their content is accurate, compliant with strict regulations, and consistent across global markets. For many, outdated or inflexible content management systems add another layer of complexity, making it difficult to respond quickly to market demands.

Elanco is a global animal health company, improving the lives and welfare of animals. In 2019, they became a fully independent company and had the opportunity to rebuild their tech stack from the ground up. Elanco implemented Kontent.ai to migrate more than 100 legacy sites to the new content platform.

Content teams lacked independence for managing web content. They had to rely on developers to create or update content, which slowed down the process of bringing ideas to life. Additionally, different regions had different websites, with varying page structures and multiple content models.

Rather than creating multiple content models for every possible content type, they developed a single page type with a fully modular structure. Then, the team designed reusable content blocks—components that could be placed on any page—giving business users the freedom to build precisely the pages they need without relying on developers.

With Kontent.ai, Elanco created a flexible web toolkit that empowers business users while maintaining the content governance required in a highly regulated industry. The results were impressive:

• 300+ new pages built with a flexible web toolkit 
• 100+ marketers collaborating in Kontent.ai 
• From concept to go live in weeks, not months

This new agility allowed Elanco to respond faster to market demands, improve global consistency, and enhance the overall customer experience. 

Integria manages multiple brands with ease

Managing multiple healthcare brands is no easy feat, especially when you’re balancing the role of both a wholesaler and running direct-to-consumer channels. Coordinating updates, ensuring consistency, and maintaining efficiency across websites can be challenging.

Integria is the parent company and distributor of global leading nutritional and complementary healthcare brands. They faced a real headache: each brand had its own separate content management system. This setup made updating content a slow and labor-intensive process, often needing help from external teams. Hence, they decided to replatform to a single CMS for their 6 key brand sites.

Integria needed to consolidate their content into a single repository and build a content hub that could serve all their brand sites from a single source of truth. They chose Kontent.ai as a content platform that would be easy for their internal teams to use on their own, without requiring help external teams to do content updates or edits.

Integria created boundaries for their multi-brand content within a single project by using collections, grouping related content together. They used collections to delineate content by region, with an additional collection used for shared content.

Plus, Kontent.ai’s live preview gave content teams a way to work with content in context, showing them how content will look when it’s published. This made it significantly easier for editors to work with all their content in one place.

With Kontent.ai, employees find content management much easier, leading to operational improvements. Customers benefit from improved UI, easier usability and accessibility, and content that’s always up to date. Integria accomplished the following milestones:

• Consolidated content for 6 different brands
• Increased user engagement metrics

By transitioning to Kontent.ai’s headless CMS, Integria enabled their teams to deliver consistent, relevant content to all their sites with ease.

Measurable success for healthcare organizations

The success stories of PMCV, Elanco, and Integria illustrate how healthcare organizations can overcome content challenges with the right tools. From transforming recruitment processes to managing global websites and consolidating brand content, these organizations saw remarkable improvements with Kontent.ai:

• The Postgraduate Medical Council of Victoria reduced recruitment processing times by 50% and delivered a more personalized experience to job seekers
• Elanco empowered marketers to build over 300 new pages independently, cutting development timelines from months to weeks
• Integria consolidated their multibrand and multiregional websites, delivering content for 6 key brands and boosting user engagement

Join these forward-thinking healthcare organizations that changed the way they manage and deliver content. Schedule a demo with one of our experts to see how you can improve collaboration, ensure compliance, and scale content across all touchpoints.