Connect your content modules to give your customers content relevant to their needs. Help them understand the specifics of what you offer and provide them a path to further explore the area they’re interested in.
Modular content is about mixing and matching your content. Connect the topics in your content to let people see the relations. There are two ways to connect the content – either by freely linking the modules together or by creating rules that will automate connecting them.To recap:
The automatic content linking is rule-based. You design the rules based on your taxonomies to define how to determine content relevancy.
With manual linking, you leave the decision-making to your content creators, they link the content together manually.
Both approaches have their pros and cons, and they’re both based on the taxonomies you create for your content.To get a better idea about how to decide which approach is the best for your scenario, go through the pros and cons of each approach below:Reasons to choose or avoid automatic content linking
Reasons to choose or avoid manual content linking
If you select the manual approach, tagging all the content with taxonomy terms is still useful. It helps your content creators easily find what’s related to the topic they’re working on.
For each topic, link related pieces of content together. Give your users the whole picture, specifically about the topic they’re interested in, instead of flooding them with a lot of stuff they don’t care about at the moment. Reuse parts of your content for different scenarios.
Link related content to give your users the information they’re interested in. Explain to them what you are talking about. This way, you can show them what’s related to the product they’re looking at. Or, you can show them the path they can take to explore your offers further.
The positive aspect of automatic linking is that you create the rules once and as long as you tag your content properly, your work here is done. Your website or app looks at the taxonomy terms you tagged your content with and promotes the related content on its own.
The disadvantage may be that you need to invest time and effort in developing and later maintaining the decision-making logic.
The advantage of this approach is the freedom and flexibility of the “algorithm”, as it's performed by humans.
On the other hand, it’s something your content creators need to think about. And should they forget to link something relevant, your customers won’t find the content they might be interested in.
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Your decision may be influenced by how much content you have
If it's hundreds of content items or more, computer-driven automation may be a better choice. With high content amount, it could be hard for content creators to reliably link all the relevant content together.
If you don't have that much content, manual linking might work better for you, as you don't need to develop the decision-making logic.
David Klement, Michael Andrews
11 minutes
Taxonomy
