It’s nice to know the theory behind the modular content concept, but how to transform it into the real world? In this example, you’ll see what kind of modular content there is for a retail store with bicycles.
Modular content is like a bicycle
A bicycle is made of parts, and so is modular content. You create bits of content and join them together to create the whole piece. But each segment of your customers may be interested in different parts. Depending on the audience, you can present your customers with selected parts of your content. Choose those parts that are relevant to them without the need to recreate and duplicate the content.
Map your customers’ interests to your pieces of content
When you offer a product like a bicycle, your customers might have many questions. Categorize the questions so you can use your modular content to answer them, let users see how the topics relate, and help them decide. For each situation, pick the important points of interest and show your customers the pieces of your content that are relevant to the particular situation.
Use modular content with taxonomies to answer questions
The point of your website or app is to provide the right information at the right place and time and to answer the questions that may arise based on that information. Structuring all the information as we’ve suggested in the product example above is a good start.There may be various other goals you may have with your content. Let’s say your goal is to provide relevant product suggestions and answer possible questions.Displaying product suggestions means that, for instance, on the page about city cycling, you recommend a particular bicycle as appropriate for the activity. As for answering questions, that may be a vocabulary page relevant to what customers see in a particular view.To achieve this, you need to link related content together by tagging your content with taxonomies:
A page about city cycling would be tagged with the commute tag.
Road and gravel bike product pages would be tagged with commute and leisure tags.
The common commute tag would make gravel and road bikes automatically recommended for city cycling activity.
What's next?
Connect modular content
Connect your content modules to give your customers content relevant to their needs. Help them understand the specifics of what you offer and provide them a path to further explore the area they’re interested in.
