What is MACH architecture?

Kontent.ai is a proud member of the MACH Alliance. So, what is MACH? MACH architecture is a technological framework that enables enterprises to stay in step with customer demands and behaviors. Learn more about its benefits and use cases.

MACH: an acronym & philosophy

MACH stands for Microservices-based, API-first, Cloud-based, and Headless, and is a set of technology principles for building enterprise software in 2022 and beyond.


Microservices are like LEGO bricks. They come in all sizes, can be developed and deployed independently, and can be combined with other elements to form a single app or larger applications of the future.


API-first development ensures you can harness all of the functionality inside the platform, making it easier to compose and extend the digital experience you are creating.

Cloud-native SaaS

Cloud-native SaaS (Software as a Service) refers to software that is hosted in the cloud and requires no installation or maintenance since updates occur automatically and instantly. 


A headless approach means the front end and back end are completely separated, making it much easier to serve content to multiple websites, apps, smartwatches, and other channels.

Benefits of MACH architecture

Supporting enterprises with our headless content solution, we've seen how the transition to MACH architecture from a traditional monolith DXP has a huge impact on content strategy, ways of working, and, most importantly, the end customer experience. A few benefits of the MACH architecture include:

  • The ability to use microservices allows businesses to build applications quickly, easily, and within budget
  • The ability to scale means that enterprises can grow their business without having to worry if they are being held back by the technology they use
  • Adaptability was built into MACH from its inception, making it easier for organizations to respond quickly to change—whether that’s changing customer preferences, evolving market dynamics, or competitive threats
  • By creating modern and more responsive applications and websites, enterprises can provide a better experience for their customers, which helps build loyalty and increases revenues

Kontent.ai is a certified member of the MACH Alliance

A group of independent technology companies who advocate for open, best-of-breed technology ecosystems, the MACH Alliance is a thriving community that consists of more than 70 certified members

All members are compliant with MACH architecture principles and the Alliance’s certification standards. Kontent.ai’s close ties to other MACH vendors, MACH enablers, and MACH-first agencies allow us to deliver the greatest value to our customers.

Kontent.ai is certified MACH Alliance member
Brian McKeiver

I enjoy advocating for enterprise-class technology based on microservices, APIs, cloud-powered SaaS solutions, and headless CMS. I feel that this approach, along with Kontent.ai, allows everyone to get the most out of their investments in technology.

Brian McKeiverPartner, BizStream

Creating a modern microservices architecture for Sovereign Housing

Discover how Sovereign Housing together with MMT Digital created a future-proof, ready-to-scale tech stack that enables the team to easily manage two lightning-fast sales and corporate websites.

Sovereign Housing home page

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