For this article, we’ve collected some amazing product page examples to show you what it takes to create a high-converting page in 2024.

The companies featured below have one thing in common: they know how to make an impact with their pages. From color to imagery, they managed to create an engaging and persuasive design that makes you want to buy.

However, it’s easy to get it wrong. When your copy doesn’t engage, no one reads. And when your design confuses, people run for the hills. By displaying a little creativity and using some of the best practices in this post, you can get it right. Ready?

Product page design best practices for your website

Ideally, your product page will inspire your visitors with creative page elements and persuade them with compelling copy. But what makes a product page great? What pushes it over the edge from mediocre to magnificent? 

Let’s take a look at some of the best practices for creating truly irresistible product pages and then dive into what you can do to make sure they’re working as hard as possible for your business.

Best product pages:

• Have the information people need to make an informed purchase decision.
• Highlight the benefits of your product over your competition.
• Include multiple opportunities for visitors to add items to their shopping cart and check out.

Here are 11 tips on how to create high-converting product pages in 2024:

1. Mobile responsiveness: Ensure that your web pages are mobile-friendly. With an increasing number of users accessing the internet on mobile devices, a responsive design is crucial for a positive user experience and higher conversion rates.
2. Clear value proposition: Clearly communicate the value of your product or service. Visitors should quickly understand what you offer and why it’s valuable to them. Use concise and persuasive language to highlight key benefits.
3. Compelling headlines: Craft attention-grabbing headlines that convey the main message of your page. Use language that sparks interest and encourages visitors to explore further.
4. Engaging visuals: Incorporate high-quality and relevant visuals, such as images, videos, and infographics. Visual content can capture attention and convey information more effectively than text alone.
5. Easy navigation: Visitors should be able to easily find the information they are looking for without confusion. Clear calls-to-action (CTAs) help guide users through the desired conversion path.
6. Loading speed: Optimize your page loading speed. Users are less likely to stay on a page that takes too long to load. Compress images, minimize code, and leverage browser caching to improve performance.
7. Social proof: Incorporate customer testimonials, reviews, or case studies to build trust and credibility. Social proof can significantly influence the decision-making process.
8. Security and trust seals: Display trust seals, security badges, or certifications to reassure visitors that their information is secure. This can be particularly important for e-commerce or data-sensitive websites.
9. Personalization: Tailor content to your target audience. Use personalized messaging, recommendations, or dynamic content to create a more personalized experience for visitors.
10. Optimized forms: If your page includes forms, keep them simple and easy to fill out. Only ask for essential information, and consider using multi-step forms for longer processes.
11. SEO best practices: Optimize your page for search engines to improve visibility and attract organic traffic. Use relevant keywords, create descriptive meta tags, and ensure your content aligns with user search intent.

Now, let’s take a look at a few product pages we love:

Elevate your site with seamless navigation and enchanting visuals

This page by Horseware.com featuring product listings is a testament to the marriage of functionality and aesthetic appeal. The user-friendly interface allows visitors to seamlessly navigate through the extensive collection, thanks to convenient filters that refine the browsing experience. The allure of the page lies in the use of professional photographs capturing horses adorned with the products.

Displayed on the product detail page is a striking and aesthetically pleasing image showcasing a horse with the leather bridle. This focal point is strategically designed to evoke a desire to purchase the product. Does it succeed in capturing your attention and interest? Without a doubt, we believe so.

Implemented by Marino Software (check out the customer success story)

Empower visitors with your expert knowledge

Sharing your expertise and knowledge with users is paramount, especially when it comes to providing valuable resources like a free daily intake and upper-level nutrient chart in the context of Integria, a distributor of global leading nutritional and complementary healthcare brands. 

By disseminating this information, you empower users to make informed decisions about their health and wellness. Sharing your know-how becomes a cornerstone for building a supportive community, as users are equipped with the tools they need to make conscious choices for a healthier lifestyle.

Implemented by Bound (check out the customer success story)

Persuade your visitors with stats and figures 

This product page by My Mirror uses statistics about mental health to show visitors how common psychological distress is. However, if you decide to use some specific data and facts, always remember to use only reliable sources and mention them (you can include a few footnotes at the end of the page).  

Stats and figures are powerful and persuasive, but they should always be accompanied by a personal story so that visitors can really understand what that means for real people in their lives. The page talks about the team as well as the psychologists that the client will be encountering:

Implemented by Devotion (check out the customer success story)

Use simplicity to create a seamless shopping experience

This is a great example of an e-commerce product detail page by Kimball Hospitality that does everything right. It’s clean, uncluttered, and easy to navigate, with the most important information getting pride of place. The page displays the product’s features and benefits, specifications, and materials in a user-friendly format.

The page also includes useful close-up images that help customers get a better idea of what the product looks like:

Implemented by BizStream (check out the customer success story)

Enable your users to quickly find the help they need

This innovative page features a well-designed form that guides users through key information, including identifying whether they are an employer, recruiter, or an individual. With just a few clicks, users can effortlessly schedule a meeting with a qualified immigration law expert who specializes in their specific needs. The page’s intuitive design ensures a hassle-free experience, allowing users to quickly navigate and input relevant details. 

Implemented by Discover Digital (check out the customer succes story)

Show us your product pages

Did you like these tips on how to boost your product pages? We’d love to hear what you think and see what you’ve created, so connect with us on Twitter, LinkedIn, or Facebook 😉.

If you are looking for ways to improve your entire website, feel free to schedule a 1-on-1 demo or start your 30-day trial to see how a headless CMS can help you deliver engaging digital experiences.