Step-by-step guide to successful content migration

Having trouble migrating content from an old system to a new one? Navigate the intricacies of content migration with the actionable steps provided in our guide.

Lucie Simonova

Published on Feb 20, 2024

Today, businesses must holistically adapt to the advancements and demands of the ever-changing digital landscape. As a result, an upgrade from one management system or website to another might be a necessary step. To execute this transition well, organizations need to adopt a strategized procedure for seamless content migration without disrupting the integrity and accessibility of the content.

Content migration can be a challenging process. As TWi points out, during the transition, businesses can run into hitches like downtime, workflow disruptions, delays, data loss, and high migration costs. This emphasizes the importance of thoughtful planning to ensure a seamless content migration journey.

The role of a headless content management system (CMS), like, in mitigating these challenges is crucial as organizations strive to adapt to modern architectures that provide sought-after perks. The headless approach facilitates successful content migration, ensuring that content remains streamlined, scalable, adaptable, accessible, and consistent.

Though challenging, a hitch-free content migration process is indeed achievable – with the right guidance. Here’s how to go about it.

Content migration: beyond just a data shift

Ready to dive in? First, let’s unpack the concept of content migration while also paying attention to the differences between this term and other similar concepts, including content transformation and transfer.

What is content migration?

Have you ever moved houses? Remember how you boxed up your belongings and carefully transported them out of the old house into the new one, making sure not to leave anything behind? That’s essentially what content migration involves. 

As Tendo explains, content migration is the process of seamlessly moving the existing content, including text, images, videos, and other media, from one CMS or website to another while preserving its functionality. However, it goes beyond a mere data “lift and shift” as it often involves the strategic redesign and restructuring of content and the taxonomy so it can easily adapt to the new system (content transformation). 

Content migration is commonly misconstrued as content transformation and transfer. Though similar, these concepts have far-reaching differences that set them apart from one another.

According to Precision Content, content transformation refers to the process of making existing content reusable by a new system. Over time, the accumulated content on a website will become outdated with regard to writing methodology or format, which often affects its accessibility and usability. To this end, content transformation leverages a consistent and modular approach to achieve versatility. 

On the other hand, content transfer is simply the movement of content from one location to another (either within a system or across different systems) without considering how it will be received by the destination location. 

Essentially, content migration focuses on the strategic movement of content between systems, content transformation involves modifying the content to adapt to a new system, and content transfer refers to the simple act of moving content from one location to another. 

Now that we understand the basics, let’s shed light on some of the risks involved in this process and the consequences of getting it wrong.

The cost of getting it wrong: challenges involved in content migration

The content migration process should be intentional and carefully executed. As such, businesses would find it in their best interest to plan and strategize carefully to avoid falling victim to the challenges that come with the process.

The consequences of a defective content migration strategy can be severe. For instance, data loss during migration can result in losing records, customer information, and other critical data. And that’s not all. Lost data, compatibility issues, and downtime could cause organizations to bear heavy financial losses and damage to their reputation.

That is why it’s essential to identify potential challenges and factor contingency plans in developing a robust content migration strategy to mitigate these challenges or avoid them completely. According to LinkedIn, there are four common pitfalls organizations face when attempting to migrate content. Let’s check them out.

Ensuring content relevance, quality, and consistency

Keeping up with content standards is one challenge businesses typically face when migrating content. Migrated content must remain relevant, accurate, and consistent with your brand’s style and values. To solve errors, inconsistencies, and redundancies, you should establish clear content standards and highlight guidelines to achieve these standards. Using automated tools to crosscheck your content could also prove helpful.

Adapting to a new content structure and metadata

Adapting content to the new structure and metadata of the target platform is crucial and can be challenging as it involves meticulous restructuring. To address this challenge, map content to the new structure, ensuring consistency with naming conventions and formats. It is also important to optimize metadata to enhance discoverability.

Guaranteeing content compatibility and performance

Content has to remain compatible across various devices and platforms post-migration, and this is another common challenge organizations face when migrating content. Ensuring effective loading and delivery on the web is also essential. For that reason, testing and monitoring content performance on different platforms will help optimize it for speed and accessibility.

Managing and maintaining content post-migration

Though critical for its longevity, many businesses find governing and maintaining content after migration challenging. It is important to define roles, processes, and workflows to manage your content and regularly evaluate progress using analytics and feedback tools. This will ensure that content remains relevant, up-to-date, and consistent.

The headless advantage: what sets apart?

In choosing the type of CMS to use, organizations should assess their unique requirements, including technical expertise, project complexity, business goals, and budget, to decide the best fit. Generally, businesses interested in scaling and expanding their content operations tend to opt for the headless approach as it provides the flexibility, scalability, and adaptability organizations need in today’s ever-evolving digital ecosystem., as an industry-leading headless CMS, is a game-changer in facilitating several elements connected to an effective content marketing strategy, including content migration. Discover how, with decoupled architecture, an API-first approach, and content modeling tools, stands out from other headless CMSs.’s decoupled architecture

The decoupled structure of a headless CMS like, where the frontend and backend are separated, allows organizations to manage the presentation layer (frontend) and content repository (backend) independently. This innovative approach simplifies content migration, offering a degree of flexibility and scalability that traditional monolith CMSs struggle to match.

When we talk of flexibility and scalability in the context of content migration, we mean that the headless CMS requires content to be structured and organized into individual components that enhance its multi-channel compatibility. This structure enables organizations to seamlessly adapt to changing requirements.

In addition, separating the frontend and backend layers streamlines the migration process and makes it more efficient. Businesses can focus on optimizing content for the migration without frontend development constraints, making the migration process more agile and less prone to errors.

Content modeling with’s tools

Effective content modeling lies at the heart of any successful migration to a headless CMS. To seamlessly optimize content for the new environment, it has to be transformed, redesigned, and restructured. This is the core tenet of content modeling, as it typically involves structuring your content into highly reusable pieces. facilitates this transformation using content types, items, and content type elements. It also builds relationships between items with meaningful metadata and taxonomies to produce a carefully crafted future-proof content model independent of the project’s more volatile aspects. Bear in mind that when extending content models, you’ll use content type snippets, which are reusable groups of content elements.

Core stages involved in a successful migration to

Now that you understand why is your best bet for a successful content migration strategy, we’ll take you through the three stages of a seamless migration to From the pre-migration stage, involving strategy planning and challenge assessment, to the migration itself, as well as the post-migration maintenance, we’ll guide you every step of the way.

Assessment and evaluation before migration

Before embarking on a content migration journey, planning an efficient migration strategy is essential. This planning stage usually begins with an assessment of the current content architecture and includes the identification of potential pitfalls as well as contingencies to mitigate them.

Migrating from a monolithic CMS to a headless CMS like will involve several critical considerations. To begin with, it’s essential to consider that you may need to restructure content from the old CMS when importing it into for smooth integration. This planning stage requires careful consideration of what content to transfer, transform, or discard.

In addition, organizations have to consider other challenges, such as time, budget, resource constraints, and integration with the rest of the technology stack. Be sure to be strategic about maintaining relevance and consistency with brand standards, ensuring compatibility post-migration, and managing other post-migration demands. This holistic approach sets the foundation for success.

Executing the migration

After planning a content migration strategy, the execution stage is next. At this stage, you export and import content from the old system to the new one, ensuring you implement your well-planned strategy. To facilitate a smooth transition, offers a suite of tools and integrations.

One such tool is the CLI (command line interface), which supports migrations by changing content models and adapting existing content to match the changes. The CLI guides you when writing and running migration scripts; however, it only supports Javascript files. You can choose whether to hardcode values or source them dynamically based on the amount of content you need to migrate.

Moreover, to ensure that data integrity and consistency are sustained during the migration process,’s backup manager regularly backs up your project data to the data center you choose when creating the project. Fortunately, in the event of data loss, can restore accidentally deleted data if a request is made not more than 14 days after deletion.

Finally,’s management API facilitates the management and migration of existing content without having to build from scratch. The solution offers a reliable and flexible means for data migration, empowering organizations to import content models, content, items, rich text, linked content, and assets through programmable methods.

Post-migration maintenance

The migration process doesn’t end after data is transferred and adapted into the new system. After migration itself, certain key steps follow to ensure the hitch-free functioning of content in the new environment.

Rigorous testing is essential in uncovering potential compatibility issues that may arise in the new environment. This process involves validating content display, functionality, and performance. It is recommended that organizations create test scenarios by replicating real-world usage of the production environment to enable a comprehensive system evaluation.

While testing, it is important to cover various scenarios, including different devices, browsers, and screen sizes, to ensure that the content displays correctly and functions as intended. In cases where issues are detected, it’s important to troubleshoot, format, and modify them to ensure optimal performance across multiple platforms. By going through these motions, organizations can ensure that their system is compatible with various environments and offers a seamless user experience.’s best practices for migrating to a headless CMS

Migrating to a headless CMS can be a complex and challenging process. However, by following tested and trusted industry practices for a successful migration, you’ll be sure to scale through without much difficulty. Some of these best practices include training and onboarding your team, adopting the iterative migration approach, and ensuring SEO continuity. Let’s take a closer look.

Training and onboarding your team

To get ahead of challenges and errors, it is important to familiarize your team with the nuances of a headless environment, as there may be stark differences compared to the old system. provides useful and valuable resources to aid that learning curve and facilitate thorough onboarding. Learn serves as a learning hub for training resources, offering topic-based and tracked learning for all users, including developers, managers, and content creators. As a result, teams can swiftly gain proficiency in utilizing and maximizing the features of the headless CMS that they otherwise might not have discovered. Also, subscription admins can access an E-learning report outlining team members’ course progress under their subscriptions, allowing them to fine-tune and adjust their onboarding strategies based on team performance.

Adopting the iterative migration approach

As AltexSoft explains, the iterative migration approach is also known as the phased or trickle migration. It essentially breaks down the entire process into smaller sub-migrations, with specific objectives, timelines, scope, and quality checks for each. It typically involves running the old and new systems simultaneously while transferring data in increments. This iterative approach will minimize disruption to ongoing operations, allowing businesses to transition without prolonged downtime.

Migrating in incremental stages offers distinct advantages. Businesses can spot and rectify issues at each stage, preventing them from developing into larger, more complex problems. By sourcing and analyzing feedback with each iteration, you can refine and improve your migration strategy and correct mistakes before moving to the next iteration.

Ensuring SEO continuity

Maintaining a high SEO ranking before, during, and after migration is a top priority for savvy businesses. Luckily, offers powerful SEO tools to help organizations migrate without negatively impacting their ranking.

Metadata is of big importance, and businesses that strive to maintain a great SEO ranking should treat their metadata with the same importance as their actual content.

Just as you are encouraged to use relevant keywords in your content, it’s recommended to use content type snippets for metadata elements. These snippets will allow you to reuse the same metadata elements for varying content types.

In addition, offers URL slugs that let you customize and specify SEO-friendly text elements to build URLs for your content. These URL slugs can be automated to self-generate from content titles. Descriptive URLs generated in this fashion improve visibility since search engines consider URLs a crucial metric.

Sitemaps for search engines are also highly relevant for SEO as they ensure search engines have indexed all necessary pages. These sitemaps typically contain an unstructured list of the pages on your website. When crawling your website, search engines will first check for a sitemap and then index the pages listed in the sitemap. 

Finally, leveraging Semrush keyword analytics directly from enhances SEO capabilities even further. provides a UI extension to allow you to display keyword analytics from your Semrush account and use the obtained information to optimize your content for SEO success.

What lies ahead

Overall, content migration can be quite complex. Transitioning to a headless CMS like can streamline this process, offering solutions to potential challenges along the way.

As more organizations realize the power and benefits of headless architectures in content management, an adaptable and future-proof content ecosystem is within reach. By following a systematic guide and adopting the industry’s best practices, businesses can confidently navigate content migration challenges and accomplish a successful migration.

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