Faster time to market drives ROI for CMS

Quick content delivery is crucial for your business to thrive. Dive into this blog to see how the right CMS can speed things up and boost your ROI.

Martin Michalik

Published on Feb 25, 2024

In the race to capture consumer attention, the speed at which a company can launch its content is a game-changer. Beating the competition isn’t the only reason to have a quick time to market; it’s also a calculated decision that will increase the return on your content management system (CMS) investment. 

Let’s take a look at how delivering content more quickly might improve return on investment (ROI) and distinguish your company in the crowded digital market.

Boosting ROI with faster content delivery

In today’s digital-first economy, the adage “time is money” is more true than ever, especially when it comes to the delivery of digital content. In addition to keeping your brand in front of consumers’ minds, faster content marketing greatly boosts the return on investment of your content management system. In a world where consumer tastes and market trends shift frequently, a brand’s ability to deliver timely content can differentiate it from competitors. 

Market responsiveness

Market responsiveness is the lifeblood of success in the fast-paced world of business. It’s not just a nice thing to have—rather, it’s a must to grab new opportunities and quickly adapt to changing client expectations and market situations. Companies can get an advantage in this cutthroat market by remaining ahead of the curve, grasping opportunities as they arise, and employing adaptable marketing strategies to emotionally connect with their target audience.

So, how can you beat the competition and accelerate your time to market? Selecting the ideal CMS is the secret sauce. Having a content management system that can quickly adjust and release content that aligns with current trends and what your audience is requesting is essential. In this manner, every piece of content your company produces has the greatest possible impact and stays current. Every piece of content you release has a greater impact, and your brand remains true to itself. Selecting a CMS that can expedite processes can help you maintain the quality of your content.

Competitive edge

Now, let’s take a look at a real-life example of how having the right CMS in place can make a difference. Hartlauer, an Austrian expert in consumer electronics, optics, and hearing aids, partnered with to overhaul their digital content strategy. By leveraging the flexibility and scalability of’s headless CMS, they were able to streamline their content production and distribution across multiple channels. Their audience responded favorably to the enhanced digital experience, leading to a higher ROI through increased sales and customer loyalty.

The numbers speak for themselves: Hartlauer has witnessed a significant 30% rise in revenue, producing greater results than anticipated. Hartlauer’s online store has also seen a 50% increase in visits and a 60% increase in user registrations, indicating a surge in customer interaction. The average basket size grew by 25%, and the increased traffic highlighted the need for a strong content management system for successful e-commerce.

The Hartlauer team enjoys how quickly they can create content and upload their assets using

It’s true that in the world of content, ”the early bird gets the worm.” A quick time to market can help set your brand apart from the competition and provide an advantage. Hartlauer’s success story demonstrates the tangible benefits that a powerful CMS can deliver, solidifying a competitive edge in today’s fast-paced digital marketplace.

Content quality vs. speed

The haste with which content is released shouldn’t compromise its quality. While quick content delivery is a major factor in higher return on investment for CMSs, engaging and retaining users ultimately drives conversions from your content. And let’s be real: finding a fine balance between speed and content is the difficult part. In this delicate balancing act, generative AI has proven to be a potent tool for inspecting and evaluating content quality and guaranteeing that even quickly produced material satisfies high requirements. 

A thorough content strategy, clear content standards, and the use of AI technology for content generation and quality assurance come to mind when considering best practices for maintaining content quality. You may balance speed and high-quality content by streamlining processes and creating a well-thought-out content strategy. Methods such as automated quality control, repurposing of content, and accelerated approval processes ensure that the material is not only delivered on time but also maintained to the highest standards.

Tools and technologies

Craft content with native AI capabilities

At the heart of a successful content strategy lies the adept use of cutting-edge tools and technologies that can accelerate the content lifecycle. recognizes this need and has revolutionized the CMS landscape by integrating native AI capabilities directly into its headless CMS platform. This strategic move empowers content creators and marketers to expedite their time to market while ensuring content excellence remains uncompromised.

Summarizing text, creating titles, and changing tone has never been easier

The AI features are integrated into the workflows that teams are already used to—they are not just add-ons. Because of its intuitive design, there is no need for complex setup, lengthy development support, or laborious integration procedures. Users may immediately begin crafting, improving, and distributing content, while AI will work diligently in the background to maximize output and efficiency.

When it comes to AI, a lot of people think about security and privacy concerns. They are often associated with third-party AI providers, but by having AI capabilities incorporated directly into the platform, users can rest assured that all their data is securely sandboxed, ensuring it is never used for further AI training. This commitment to privacy ensures that organizations can leverage AI’s power without compromising their data security or the trust of their audience.

Get a bird’s eye view of all content operations

Staying on top of content management is crucial in today’s digital-first environment, and’s Mission Control is the command center that puts you in the driver’s seat. It provides a centralized, bird’s eye view of your entire content operation, enabling teams to streamline their workflows and supercharge their productivity. With Mission Control, you gain unparalleled oversight over content creation, workflow processes, and project timelines, ensuring that every team member is aligned and every content piece is crafted to perfection. This innovative feature helps to minimize bottlenecks, enhance collaboration, and deliver high-quality content at the speed the market demands.

Mission Control enables teams to monitor and measure every aspect of the content supply chain

Mission Control stands as a pivotal feature for any organization aiming to master its content strategy and operations. It is a powerful tool designed to provide comprehensive oversight and governance of your content lifecycle. With Mission Control, teams gain a centralized command center that offers a holistic view of all content-related activities, ensuring seamless collaboration and workflow management. By leveraging this feature, businesses can optimize their content operations, accelerate their time to market, and ensure that every piece of content not only aligns with their brand’s voice but also resonates with their target audience, driving engagement and, ultimately, ROI.

Streamline content creation with modularity

With a focus on collaboration and efficiency,’s CMS provides a flexible and user-friendly platform that streamlines the entire content creation process. Among its standout features is the ability to use modular content, which allows teams to assemble content pieces like building blocks, enabling quick updates and ensuring consistency across various channels. This modularity, combined with rich text editing and customizable content models, provides the agility needed to adapt to market changes swiftly.

Another key feature is the Asset Library, which acts as a centralized repository for all digital assets, making it easier for teams to organize, find, and reuse media across projects. This not only saves time but also ensures a consistent brand experience for the audience. Moreover,’s robust APIs and webhooks enable integration with various tools and systems, enhancing automation and allowing for a more connected and efficient content ecosystem.


To wrap things up, getting your content out there quickly isn’t just a nice perk—it’s absolutely essential for boosting your CMS’s ROI. Choosing a headless CMS like can help your company zoom past the usual hurdles of getting content out, making it a breeze to keep up with the fast pace of the market and customer needs. provides an array of speedy and efficient tools, including AI that helps whip up content and a Mission Control feature that keeps everything running smoothly. Thanks to these nifty features, companies worldwide have seen their revenues and customer interactions soar. In the end, picking the right CMS can really speed up your content delivery without dropping the ball on quality, giving you a solid edge in the competition and a serious boost in ROI.

Ready to supercharge your content strategy and leave the competition in the dust? Start by scheduling a demo to see how a headless CMS solution can help your company.

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