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Personal data in Kontent.ai

Jan Cerman
8 min read
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This article lists the types of personal data handled by Kontent.ai and its flow in the system, as well as the data exchanged with third party services. Kontent.ai uses Microsoft Azure to store all customer data.

Table of contents

    Personal data

    You can use the following information when analyzing the GDPR (General Data Protection Regulation) compliance of your projects. The regulation basically applies to organizations that collect, process data from EU residents or cooperate with EU-based organizations that process the data on their behalf or offer products or services to customers based in the EU.

    For example, you need to comply with the GDPR in the following cases:

    • Your company uses Kontent.ai and is based in the EU.
    • You provide products or services to customers based in the EU.

    For more information about the GDPR, see the Official Journal of the European Union.

    Disclaimers

    • This page only covers the built-in Kontent.ai functionality. You also need to check any custom functionality in your project for personal data handling.
    • This page is provided for informational purposes only and should not be relied upon as legal advice. You can use the information to identify personal data and its flow in the system, and take appropriate measures. However, we recommend consulting with a legally qualified professional to verify that your project complies with the GDPR.

    Kontent.ai users

    A Kontent.ai user represents any person who signed up for a Kontent.ai account.

    DataSourcePurpose / Description
    AddressProvided by the user when entering payment informationBilling – used for invoicing
    BrowserExtracted from the user's browserAzure Application Insights – debugging and problem analysis
    Business typeProvided by the user during sign-upIntercom – used for support requests within Kontent.ai and other communication with Kontent.ai
    Amplitude – tracking and analysis
    Business roleProvided by the user during sign-upIntercom – used for support requests within Kontent.ai and other communication with Kontent.ai
    Amplitude – tracking and analysis
    ContentProvided by the user when using Kontent.aiAny content typed in by the user. Also includes user information in comments, older versions, workflows, and so on.
    Device typeExtracted from the user's browserAzure Application Insights – debugging and problem analysis
    Email addressProvided by the user during sign-up
    Provided by other user when inviting the user    		Amplitude – tracking and analysis (domain only)
    Authentication – used to authenticate the user during sign-in (Auth0)
    Azure Application Insights – debugging and problem analysis
    Billing – used for invoices and reports
    Emails – sending service and subscription notifications (SendGrid)
    Intercom – used for support requests within Kontent.ai and other communication with Kontent.ai
    Invitations – used to invite new users to Kontent.ai projects
    User profile – managing user profile information
    Events and activity trackingLogged by the system when user performs an actionAmplitude – tracking and analysis
    Azure Application Insights – debugging and problem analysis
    Hotjar – tracking and analysis
    Intercom – used for support requests within Kontent.ai and other communication with Kontent.ai
    Geolocation dataExtracted from network communication with the userAzure Application Insights – debugging and problem analysis
    IP addressExtracted from network communication with the userAzure Application Insights – debugging and problem analysis
    NameProvided by the user during sign-up
    Provided by the user on the user profile page
    Provided by other user when inviting the user    		Billing – used for generating reports and subscription management
    Intercom – used for support requests within Kontent.ai and other communication with Kontent.ai
    User profile – managing user profile information
    Operating systemExtracted from the user's browserAzure Application Insights – debugging and problem analysis
    PasswordProvided by the user during sign-upAuthentication – used to authenticate the user during sign-in (Auth0)
    Payer IDPayer IDBilling – used to identify the user in the billing system
    Phone numberProvided by the user during sign-upYour phone number is used for account recovery and verification.
    Intercom – used for support requests within Kontent.ai and other communication with Kontent.ai
    Subscription planAssigned by the system during sign-up
    Managed by the user    		Billing – subscription management
    User creation dateSystem-generated during sign-upAzure Application Insights – debugging and problem analysis
    User IDSystem-generated during sign-upAmplitude – tracking and analysis
    Authentication – used to authenticate the user during sign-in (Auth0)
    Azure Application Insights – debugging and problem analysis
    Intercom – used for support requests within Kontent.ai and other communication with Kontent.ai
    Unique identification in the product
    User roleConfigured by other user with required permissionsDetermines what the user can access in Kontent.ai

    Third-party services

    Amplitude

    Provider: Amplitude Inc., having its registered office 631 Howard St., Floor 5, San Francisco, CA 94105, United States of America

    Amplitude is an event tracking, growth, and product analytics tool. Kontent.ai uses Amplitude to see how users interact with Kontent.ai (on anonymous basis) in order to gather insights and improve the product. More about Amplitude.

    Data we send:

    • Business role
    • Business type
    • Domain of the email address
    • Events and activity tracking (data acquired thereby)
    • User ID

    Auth0

    Provider: Auth0, Inc., having its registered office at 10800 NE 8th Street, Suite 600, Bellevue, WA 98004, United States of America

    Auth0 is an identity management platform. Kontent.ai uses Auth0 to manage user sign-ups and sign-ins. More about Auth0 and the GDPR.

    Data we send:

    • User ID

    Data we receive:

    • Email address

    Hotjar

    Provider: Hotjar Limited, a private limited liability company, having its registered office at Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta

    Hotjar is an online behavior and feedback tool. Kontent.ai uses Hotjar to see how users work with the service (on anonymous basis) and optimize the user experience. More about Hotjar and the GDPR.

    Data we send:

    • Events and activity tracking (data acquired thereby)

    Intercom

    Provider: Intercom R&D Unlimited Company, having its registered office at 2nd Floor, Stephen Court, 18-21 St. Stephen's Green, Dublin 2, Republic of Ireland

    Intercom is a customer messaging platform. Kontent.ai uses Intercom as a platform for placing support requests and sending targeted messages to Kontent.ai users and manage conversations with leads and customers. More about Intercom and the GDPR.

    Data we send:

    • Business role
    • Business type
    • Email address
    • Events and activity tracking (data acquired thereby)
    • Name (First name, Last name)
    • Phone number
    • User ID

    Pardot

    Provider: Salesforce Pardot, having its registered office at The Landmark at One Market, Suite 300, San Francisco, CA 94105, United States of America

    Pardot is a complex B2B marketing automation solution that features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. Kontent.ai uses Pardot to help marketing and sales teams work together to generate and qualify leads, shorten sales cycles, and track marketing ROI. Pardot also enables Kontent.ai to see how users work with the service and optimizes the user experience. More about Pardot and the GDPR.

    Data we send:

    • Business role
    • Business type
    • Email address
    • Events and activity tracking (data acquired thereby)
    • Name (First name, Last name)
    • Country
    • State
    • Company
    • Phone number
    • User ID

    SendGrid

    Provider: SendGrid, Inc., having its registered office at 1801 California Street, Suite 500, Denver, Colorado 80202, United States of America

    SendGrid is a cloud-based email delivery platform. Kontent.ai uses SendGrid to send service notifications to Kontent.ai users. For example, notifications about subscriptions, content assignment changes, new comments, and others. More about SendGrid and the GDPR.

    Data we send:

    • Email address