Migrate UK.

Migrate UK lays the foundation for growth with complete control over their content.

Migrate UK is a specialist immigration firm that helps businesses get the talent they need to grow and thrive. With the help of Discover Digital, they have created a modern digital platform that provides job seekers, employees, and agencies with a streamlined experience.

by Discover Digital


  • Lack of flexibility from a traditional CMS
  • Difficult to spin up new sites quickly and independently
  • Challenging to integrate other tools with legacy CMS


  • Migrated from traditional CMS to, a headless CMS
  • Discover Digital advised on digital strategy, architecture, UX and implementation
  • Created reusable components to enable quick page creation


  • New platform implemented and launched in less than 5 weeks
  • Content editors started creating after one training session
  • Fast, responsive, and customized pages are created quickly and independently by Migrate UK

Recognizing the need for change

Migrate UK helps employers find the talent they need for roles that are difficult to fill, and has already processed over 6,500 skilled worker visa applications. As immigration specialists, they find talent worldwide and assist in pairing employees with the jobs where they’re needed most. 

Migrate UK’s website is a key channel for finding recruiters, employees, and employers who need help navigating complex immigration challenges. And with a tightening labor market, it’s more important than ever that their website provides an unparalleled digital experience to their audiences.

When they started to feel the limitations of their traditional, monolithic CMS, they turned to Discover Digital for help in transitioning to a more modern, futureproofed platform.

Hats off to headless

Migrate UK was using a traditional CMS to power their website, but it didn’t have the flexibility they wanted for their future vision. They needed a solution that would allow for bespoke site design, but also something that would empower their content creators and editors to spin up new pages quickly and independently. 

Discover Digital suggested switching to a headless approach to content management to achieve their goals. Going headless means removing the coupling of the content from the presentation layer, which would give Migrate UK complete flexibility in how their content is displayed.

Choosing a headless CMS also means a switch to highly structured content, which would allow Migrate UK to create content that could then be easily reused across new pages and sites. And since a headless CMS is API-first, it’s easy to integrate with other tools that would make up Migrate UK’s new, modern tech stack.

Discover Digital and Migrate UK decided on as the headless CMS for this project, since it provides an intuitive user interface, an easy onboarding for new users, and complete flexibility for developers.

Introducing a modern, scaleable, future-proof platform

With chosen as their headless CMS, Migrate UK and Discover Digital was ready to create their new platform. Discover Digital worked together with Migrate UK to prepare the UX, architecture, digital strategy, and implementation. They decided on using Gatsby as their frontend, with the new site hosted on Gatsby Cloud.

New components were created for the frontend, and those components were mirrored in the content model in That way, when editors want to create a new page, they don’t need to rely on developer support – they can simply reuse components that are already created.

The entire process of getting the new site up and running was remarkably fast. Onboarding new users into took just one training session. And implementation of the new technology was ready in less than 5 weeks.

The new site, powered by, now provides a significantly faster, more modern experience to their customers. Migrate UK has complete control over their content, and the ability to update and edit content without any external help. Most importantly, Migrate UK now has the ability to rapidly grow their digital presence, thanks to the scalability provided by a headless approach.

Interested in making the switch to a headless solution? Get in touch with us for a tailored demo. Read more about our implementation partner, Discover Digital, here.

Avatar fallback - no photo has been a game-changer for us. We absolutely love the product! It has revolutionized our website development process, enabling us to launch a brand new site in record time. The flexibility and ease-of-use of have empowered us to create a state-of-the-art architecture that perfectly aligns with our vision.

Ifigenia Arampelou, Director of Digital Transformation, Discover Digital


Implemented by

Discover Digital

United Kingdom



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