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Establish accountability for your content team

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  • Martina Farkasova
    4 minutes
    Content items / Tasks
    Streamlining communication and delegation is key to efficient teamwork. To simplify the process for your team, you can use content briefs to outline requirements, assign contributors, create tasks, and set deadlines in Kontent.ai. These practices help enhance clarity, accountability, and productivity during content creation.
    When editing a content item, there are several ways to communicate and delegate work within your team. We’ll walk you through them in this lesson.

    Assign contributors

    A good way to start is by assigning contributors to a content item. These people will be responsible for working on that particular content item from its very beginning. The contributors may change when moving an item to the next workflow step during the content creation process. For example, once a content creator is done with the writing, they send the item for review and assign their colleague who should take a look at it.

    Create tasks

    Having a contributor assigned to an item is essential for designating accountability. But more often than not, that’s not enough. In Kontent.ai, you can create and assign tasks in content items to gain greater clarity about what needs to be done and by whom, delegate responsibilities, and track the progress of each item.  With tasks, each team member knows what exactly is asked of them, and you get notified once the activity is completed.

    Set visible deadlines

    When you assign contributors and delegate tasks to your team for specific items, it becomes crucial to have a clear overview of their progress and completion. This is where setting deadlines comes into play. Adding due dates as visible deadlines for your content items offers several benefits in your content creation planning:
    • Ensures team members are accountable
    • Allows you to oversee the flow of content to be published
    • Prevent delays
    • Streamlines your team’s workload
    You can establish further clarity of your team’s responsibilities by adding due dates during the task assignment. Not only will your content creation progress be more streamlined, but your teammates will also understand their tasks‘ urgency. Once you’ve set due dates, you can track them in the editorial calendar and project overview.
    What's next?
    Foster a culture of collaboration
    When it comes to content creation, fostering a culture of collaboration is essential for success. By collaborating effectively, your team and organization can tap into everyone’s insights and expertise. This results in making the content creation process smooth and efficient.
    • Walkthrough for content creators
    • Oversee the content creation process
    • Content creation: First steps
    • Add structure to your content
    • Let's collab
    • Move content through the workflow
    An example of how Tomas Nosek sees tasks in a content item.
    • Start with a content creation plan
    • Map out your content with a calendar
    • Establish accountability
    • Foster a culture of collaboration
    • Keep your content production on track
    Save time by creating content briefsOne way to help your content creators understand what’s needed from them is to write a content brief. This will outline the requirements for each piece of content, and you will not waste time by going back and forth making edits during reviews. You can also incorporate content briefs into your content model.
    To-do lists for post-release activitiesYou can also use tasks to make a list of things that needs to be done after your content gets published. For example, promoting content on social media or adding it to your next newsletter.
  • Assign contributors
  • Create tasks