Establish accountability for your content team

Martina Farkasova

4 minutes

Content items / Tasks

0% complete

Streamlining communication and delegation is key to efficient teamwork. To simplify the process for your team, you can use content briefs to outline requirements, assign contributors, create tasks, and set deadlines in Kontent.ai. These practices help enhance clarity, accountability, and productivity during content creation.

When editing a content item, there are several ways to communicate and delegate work within your team. We’ll walk you through them in this lesson.

A good way to start is by assigning contributors to a content item. These people will be responsible for working on that particular content item from its very beginning. The contributors may change when moving an item to the next workflow step during the content creation process. For example, once a content creator is done with the writing, they send the item for review and assign their colleague who should take a look at it.

Having a contributor assigned to an item is essential for designating accountability. But more often than not, that’s not enough. In Kontent.ai, you can create and assign tasks in content items to gain greater clarity about what needs to be done and by whom, delegate responsibilities, and track the progress of each item.With tasks, each team member knows what exactly is asked of them, and you get notified once the activity is completed.

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Assign contributors

Create tasks

Assign contributors

Create tasks

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An example of how Samina Minda Hossain sees tasks in a content item.

Save time by creating content briefsOne way to help your content creators understand what’s needed from them is to write a content brief

. This will outline the requirements for each piece of content, and you will not waste time by going back and forth making edits during reviews. You can also incorporate content briefs into your content model.