Streamlining communication and delegation is key to efficient teamwork. To simplify the process for your team, you can use content briefs to outline requirements, assign contributors, create tasks, and set deadlines in Kontent.ai. These practices help enhance clarity, accountability, and productivity during content creation.
When editing a content item, there are several ways to communicate and delegate work within your team. We’ll walk you through them in this lesson.
Assign contributors
A good way to start is by assigning contributors to a content item. These people will be responsible for working on that particular content item from its very beginning. The contributors may change when moving an item to the next workflow step during the content creation process. For example, once a content creator is done with the writing, they send the item for review and assign their colleague who should take a look at it.
Create tasks
Having a contributor assigned to an item is essential for designating accountability. But more often than not, that’s not enough. In Kontent.ai, you can create and assign tasks in content items to gain greater clarity about what needs to be done and by whom, delegate responsibilities, and track the progress of each item. With tasks, each team member knows what exactly is asked of them, and you get notified once the activity is completed.
Set visible deadlines
When you assign contributors and delegate tasks to your team for specific items, it becomes crucial to have a clear overview of their progress and completion. This is where setting deadlines comes into play. Adding due dates as visible deadlines for your content items offers several benefits in your content creation planning:
Ensures team members are accountable
Allows you to oversee the flow of content to be published
Prevent delays
Streamlines your team’s workload
You can establish further clarity of your team’s responsibilities by adding due dates during the task assignment. Not only will your content creation progress be more streamlined, but your teammates will also understand their tasks‘ urgency.Once you’ve set due dates, you can track them in the editorial calendar and project overview.
What's next?
Foster a culture of collaboration
When it comes to content creation, fostering a culture of collaboration is essential for success. By collaborating effectively, your team and organization can tap into everyone’s insights and expertise. This results in making the content creation process smooth and efficient.
Save time by creating content briefsOne way to help your content creators understand what’s needed from them is to write a content brief. This will outline the requirements for each piece of content, and you will not waste time by going back and forth making edits during reviews. You can also incorporate content briefs into your content model.
To-do lists for post-release activitiesYou can also use tasks to make a list of things that needs to be done after your content gets published. For example, promoting content on social media or adding it to your next newsletter.
