Planning your content creation is like having a roadmap for success. The editorial calendar, coupled with a well-crafted content plan, becomes a game-changing combination; you can effectively schedule, manage responsibilities, and ensure timely content delivery. Maximize the power of the editorial calendar to oversee content flow, meet deadlines, and easily find the content items you need.
Set dates and beyond
With the editorial calendar at your disposal, you can establish a clear and structured content plan. By visualizing your content items' flow, you gain insights into due dates and mitigate delays, schedule publishing, and assess already published content. With that being said, the editorial calendar puts your content items in categories to visualize your content flow:
This level of clarity helps you stay organized, enabling smoother collaboration and efficient content production. You can get more out of your calendar when you set due dates.
Schedule your content
Say goodbye to missed deadlines, seasonal trends, and overwhelming content. You can schedule your content effectively by strategically assigning due dates to your content items to:
Plan releases ahead of time.
Capitalize on trends.
Ensure content creators can create and publish content on time.
Maximize the engagement of your releases over time.
Meet your audience's expectations via regular scheduling.
This ability to schedule gives you control over maintaining a consistent publishing frequency. With a well-planned content schedule, you can ensure your content is delivered at the right time, maximizing its impact and engagement.
Establish a cadence that suits your goals
Whether you aim to release content daily, weekly, monthly, or any other interval, the editorial calendar helps you visualize and manage the cadence of your publishing that aligns with your goals. Setting the frequency that suits your needs creates a reliable rhythm for your audience, keeping them engaged and anticipating your future content.
Establish accountability for your content team
Streamlining communication and delegation is key to efficient teamwork. To simplify the process for your team, you can use content briefs to outline requirements, assign contributors, create tasks, and set deadlines in Kontent.ai. These practices help enhance clarity, accountability, and productivity during content creation.
Leave no content item unturnedYou can get a glimpse of the content items' details in the calendar to help you stay in the loop. From the editorial calendar, click a content item to reveal its details. The details contain the content items’ metadata – the name, workflow steps, status, contributors, and dates.
Be stress-free in a sea of scheduled content itemsIf you find yourself not seeing all the content items in your calendar, then you can easily navigate through the sea of your content items by using filters. The filters allow you to narrow down your search without impacting your other project filters.