Embark on a journey to master content creation planning. Creating content requires a firm foundation for fulfilling business objectives and reaching your audience. Learn key elements of planning content. This includes strategy, topic research, distribution planning, using Kontent.ai as your content hub, and scheduling for workload management.
Strategize content blueprint and goals
When it comes to content strategy, a solid foundation is crucial to reach your business goals and target audience efficiently. After all, content is king. Let’s begin strategizing by:
Outlining the goals that you’d like to achieve in a specific timeline.
Understanding your audience and how you’d grab their attention.
Plan your content distribution
With Kontent.ai, the possibilities are endless when it comes to publishing channels. Whichever channels you choose, they come with different requirements that shape the design of your content types. Your content type can be designed in many ways – for example:
Blog posts contain different content elements to accommodate who the author is and what other linked posts are relevant to your content topic.
Social media channels only require fewer elements, such as a post description with hashtags to relate to the topics and media assets like videos and photos.
Websites can have a several content groups with different elements for each section of a web page, navigation, and to link other related webpages.
When you invest enough time, energy, and resources into creating content according to your strategy, you will see a significant payoff when it comes to sharing and distributing your content.
Research relevant topics
Time is of the essence, so it’s critical to strike the iron while it’s hot. During your content planning, you need to predict and cover topics that will be relevant, whether this is for the whole month, season, or year. Here are some examples of guiding questions to figure out relevant topics:
Evaluate previous content and its metrics – what relevant topics were most engaging?
Observe the trends – how can you position your brand's content within that trending period?
Analyze the hashtags and engagement of your competitors’ channels, such as their websites or social media – what topics had the most likes, views, and comments?
Conduct keyword research – which topics have the most search hits?
Observe the trends – how can you position your brand's content within that trending period?
Provide answers to topic questions – what are the most frequently asked questions people are looking for?
Once you incorporate these strategies, you can ensure your content aligns effectively with your audience’s interests.
Reuse content pieces to relevant topics
In the realm of content creation, Kontent.ai stands as the prime essence of a centralized content hub. Kontent.ai seamlessly brings all your content operations and productions into one place, allowing you to manage and optimize every aspect of your content. You can effortlessly reuse and optimize previous content pieces that align with your planned content topics. The flexibility and power you get from Kontent.ai drive traffic to your newly published content and maximize the reach of your previously related content.
Solidify your planning’s outcome
After setting prerequisites and topic selections, the next essential step is scheduling. The calendar helps you maintain your content production timeline and monitors content flow. By pairing the editorial calendar with the project overview or Mission Control, managing upcoming releases becomes a breeze. Moreover, the combination of either project overview or Mission Control and editorial calendar ensures accountability and focus among all team members involved in content creation. Adopt this strategic planning for efficient content creation and management in your projects.
Prerequisites for content planningBefore you start planning your content creation, make sure your content model, roles, and workflows are already established. These prerequisites will help you oversee your content's state and ensure a smooth track and flow of content production.
Our next lesson will highlight how the editorial calendar serves as a key tool for content planning.