Start with a content creation plan

Strategize content blueprint and goals

When it comes to content strategy, a solid foundation is crucial to reach your business goals and target audience efficiently. After all, content is king. Let’s begin strategizing by:

Outlining the goals that you’d like to achieve in a specific timeline.
Understanding your audience and how you’d grab their attention.

Plan your content distribution

With Kontent.ai, the possibilities are endless when it comes to publishing channels. Whichever channels you choose, they come with different requirements that shape the design of your content types. Your content type can be designed in many ways – for example:

Blog posts contain different content elements to accommodate who the author is and what other linked posts are relevant to your content topic.
Social media channels require fewer elements, such as a post description with hashtags related to the topic and media assets like videos and photos.
Websites can have several content groups with different elements for each section of a web page, navigation, and to link other related webpages.

When you invest enough time, energy, and resources into creating content according to your strategy, you will see a significant payoff when it comes to sharing and distributing your content.

Research relevant topics

Time is of the essence, so it’s critical to strike the iron while it’s hot. During your content planning, you need to predict and cover topics that will be relevant, whether this is for the whole month, season, or year. Here are some examples of guiding questions to figure out relevant topics:

Evaluate previous content and its metrics – what relevant topics were most engaging?
Observe the trends – how can you position your brand’s content within that trending period?
Analyze the hashtags and engagement of your competitors’ channels, such as their websites or social media – what topics had the most likes, views, and comments?
Conduct keyword research – which topics have the most search hits?
Observe the trends – how can you position your brand’s content within that trending period?
Provide answers to topic questions – what are the most frequently asked questions people are looking for?

Once you incorporate these strategies, you can ensure your content aligns effectively with your audience’s interests.

Reuse content pieces to relevant topics

In the realm of content creation, Kontent.ai stands as the prime essence of a centralized content hub. Kontent.ai seamlessly brings all your content operations and productions into one place, allowing you to manage and optimize every aspect of your content. You can effortlessly reuse and optimize previous content pieces that align with your planned content topics. The flexibility and power you get from Kontent.ai drive traffic to your newly published content and maximize the reach of your previously related content.

Solidify your planning’s outcome

After setting prerequisites and topic selections, the next essential step is scheduling.

The calendar helps you maintain your content production timeline and monitor content flow. With Mission Control as the umbrella, you can pair the editorial calendar with the rest of the insightful views to make managing upcoming releases a breeze. Moreover, with the overall capabilities of Mission Control combined, you can ensure accountability and focus among all team members involved in content creation. Adopt this strategic planning for efficient content creation and management in your projects. This ensures efficient content creation and facilitates successful content management for your projects.

Set a plan to refresh your content periodically

Once your content goes live, set a plan to refresh after a certain period. As trends change, your content should also adapt. You can include Mission Control’s unchanged published items widget in your planning and auditing process to find out which items need updating.This strategy will help ensure your content remains relevant and engaging for your audience, especially if it contains the latest keywords and trends to improve your search engine rankings.