Embark on a journey to master content creation planning. Creating content requires a firm foundation for fulfilling business objectives and reaching your audience. Learn key elements of planning content. This includes strategy, topic research, distribution planning, using Kontent.ai as your content hub, and scheduling for workload management.
Strategize content blueprint and goals
When it comes to content strategy, a solid foundation is crucial to reach your business goals and target audience efficiently. After all, content is king. Let’s begin strategizing by:
Outlining the goals that you’d like to achieve in a specific timeline.
Understanding your audience and how you’d grab their attention.
Plan your content distribution
With Kontent.ai, the possibilities are endless with headless when it comes to publishing channels. Whichever channels you choose, they come with different requirements that shape the design of your content types. For example, a content type is designed for:
Creating blog posts contains different content elements to accommodate who's the author, and what other linked posts are there that are relevant to your content topic.
Social media channels only require fewer elements, such as a post description with hashtags to relate to the topics and media assets like videos and photos.
When you invest enough time, energy, and resources into creating content according to your strategy, you will see a significant payoff when it comes to sharing and distributing your content.
Research relevant topics
Time is of the essence, so it’s critical to strike the iron while it's hot. This means you need to predict and cover topics that are or will be relevant during your content planning, whether this is for the whole month, season, or year. There are several ways to figure out relevant topics:
Evaluate previous content and its metrics – what relevant topics were most engaging?
Observe the trends – how can you position your brand's content within that trending period?
Analyze the hashtags and engagement of your competitors’ channels, such as their websites or social media – what topics had the most likes, views, and comments?
Conduct keyword research – which topics have the most search hits?
Provide answers to topic questions – what are the most frequently asked questions people are looking for?
Once you incorporate these strategies, you can ensure your content aligns effectively with your audience's interests.
Reuse content pieces to relevant topics
In the realm of content creation, Kontent.ai stands as the prime essence of a centralized content hub. Kontent.ai seamlessly brings all your content operations and productions into one place, allowing you to manage and optimize every aspect of your content. You can effortlessly reuse and optimize previous content pieces that align with your planned content topics. The flexibility and power you get from Kontent.ai drive not only traffic to your newly published content but also maximize the reach of your previously related content.
Solidify your planning's outcome
After setting prerequisites and topic selections, the next essential step is scheduling. Our next lesson will highlight how the editorial calendar serves as a key tool for content planning. It maintains your content production timeline and monitors content flow. Pairing the editorial calendar with the project overview, managing upcoming releases becomes a breeze. Moreover, the combination of the project overview and editorial calendar ensures accountability and focus among all team members involved in content creation. Adopt this strategic planning for efficient content creation and management in your projects.This strategic planning ensures efficient content creation and facilitates successful content management for your projects.
Map out your content with a calendar
Planning your content creation is like having a roadmap for success. The editorial calendar, coupled with a well-crafted content plan, becomes a game-changing combination; you can effectively schedule, manage responsibilities, and ensure timely content delivery. Maximize the power of the editorial calendar to oversee content flow, meet deadlines, and easily find the content items you need.
Prerequisites for content planningBefore you start planning your content creation, make sure your content model, roles, and workflows are already established. These prerequisites will help you oversee the state of your content and ensure you have a smooth track and flow of content production.