What to do before you model your content

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user iconBoris Pocatko
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Content modeling involves a lot of decision-making. For example, there are different ways to implement relationships between content items or how to model layouts and pages. You will need to focus your energy on these decisions, and it’s easier when you’ve come prepared.

Preparation is key

Before you continue with content modeling, we recommend preparing the following:
  • Audited content
    • Content cleaned of redundant, outdated, and trivial content (so-called ROT content)
    • Content with highlighted semantic relationships
    • Analytics on top-performing content
  • Company vision & mission
    • What are the long-term business goals?
  • Content strategy document with:
    • Personas
    • Persona goals
    • Business goals
  • User journeys per persona and channel
    • Touchpoints
    • Improvement opportunities per phase (friction points)
    • Basic (low-fidelity) experience map
  • Ideal role-based content workflow
  • Overview
  • Intro to content modeling
  • Creator’s role in content modeling
  • Before you model content
  • Create your first content model
  • Content modeling accelerators
  • Master content modeling
  • Master modular content
  • Master taxonomies
  • Master metadata
  • Get inspiration from others
  • Maintain your model
  • Content modeling checklist
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  • Cheat sheets
  • Documentation
  • API reference
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Kontent.ai Learn
  • Plan
  • Set up
  • Model
  • Develop
  • Create
  • Before you model
  • Audit your content and its process
  • Content modeling terminology
  • Useful modeling tools
  • Main modeling principles
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    Later, when you build your content model, prepare taxonomies to categorize or create a tagging system for your content.
  • Preparation is key