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Manage multiple websites efficiently in 2023 and beyond

We’re always improving to enable strategists, creators, and developers alike! Learn how’s latest product release helps customers who are managing multiple websites.

Monica RaszykPublished on Feb 1, 2023

This year, many organizations must contend with a delicate balancing act, finding ways to deliver standout customer experiences while taking fewer risks as they brace for economic uncertainty. 

To help our customers come out on top, today we’re announcing how’s latest product release – the introduction of spaces and multiple preview URLs – improves how content for multiple websites can be created and managed more effectively. This release kicks off the next couple of months of value added to the platform, so without further ado, let’s dive into the whys and the whats.

Challenges of engaging audiences globally

While a major benefit of headless content management has always been smooth omnichannel content delivery, websites are still a primer touch point for customers. 

Many organizations manage content for multiple websites with varied business offerings, brands, and target audiences. While having multiple websites can be great for the end customer experience, keeping track of content across these properties proves more difficult. On top of that, coordinating content creation across distributed teams takes a bit more finesse and time, especially if companies are not equipped with the right resources and technologies.

At, we’re here to help our customers take on these complexities, get control of their content, and speed up their time to value by improving operations for both business and engineering teams:

  • the ability to reuse content across websites, while producing website-specific content at the same time;
  • the ability to easily find, edit, and preview the right context;
  • and lastly, and the ability to use front-end code across multiple websites without time-consuming migrations.

Managing multiple websites in, introducing spaces

In the platform, companies currently organize content with projects and collections. A project can be described as a content hub with its own asset library, workflows, preview, and content model. Within a project, collections then function as mini sub-repositories, dividing a project’s contents into manageable and governed parts. 

Collections are flexible and can be used in a variety of ways. In the case of multi-website management, collections are a popular way to divide content across specific websites, with each collection representing a single website, for say, a specific brand under a larger corporate umbrella. Collections are especially useful when websites are related, since there’s no need to create a new content model – or migrate it – for a new project. 

Using projects and collections in tandem to manage multiple websites in

In the above example, a cosmetics company, Welltale Cosmetics, uses collections to group content and users for its brands, Sweet Nose Fragrances, KindMen Hygiene, and Rite&Brite Oral Care. Each collection shares a common content model and configurations which makes it easier and faster to spin up similar content across new websites, compared to using projects alone.

For companies to get even more value out of collections, we’re now introducing what are called spaces, an additional orchestration layer that can further contextualize the content in collections. A space is tied to a specific website with its own preview capabilities. 

Spaces are a great way to make content even more findable and reusable

Spaces allow for content within and across collections to be more accessible and reusable. Looking at the schema above, the KindMen Hygiene website may need to reuse product offer content from the Sweet Nose fragrances website, as men often wear cologne, after all. Easily configure and view your preferred spaces on the environment level.

Set up spaces, right in your environment

Get set up with multiple previews, too

Along with spaces, companies can also now set preview URLs for specific websites. Having multiple previews gives everyone involved in the content creation process a productivity boost, allowing them to focus on delivering content that looks great and resonates with the target audience. 

Once space domains and preview URLs are all set up and squared away, content creators can simply select the right preview to use when editing a specific content item. Et voilà! The day-to-day authoring experience just leveled up.

Content creators can easily preview content in context of specific websites’s intuitive authoring experience makes it a popular platform with marketers, content creators, and editors. This latest release is just one more way we can enable them to do their best work. 

Want to learn more about getting set up with spaces and multiple preview URLs? Check out comprehensive guides on Learn now.

Efficient management of multiple websites, now and in the future

As we aim to provide the absolute best headless solution for large organizations managing a number of websites, we’re happy to share that these new product capabilities are just a few of the many to come in service of this goal. In March, your teams can already expect even more value: support for multiple root items in Web Spotlight, so that content editors can find the right content within a multi-site environment.

Ready to get started with spaces and multiple preview URLs? Contact your customer success manager, share your feedback with our product managers, or schedule some time with one of our content experts to see in action.

Written by

Monica Raszyk

I head up the product marketing team at On the blog, I like to explore and share how organizations can achieve huge returns on one of their most strategic assets: content.

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