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Manage multiple websites efficiently is the preferred CMS for large-scale content programs across channels, brands, and regions. Learn how customers make the most of the platform to manage multiple websites.

Monica RaszykUpdated on Feb 1, 2024Published on Feb 1, 2023

Today, many organizations must contend with a delicate balancing act, finding ways to deliver standout customer experiences while mitigating risks that come with a global presence. To help our customers come out on top, developed an additional layer of orchestration to the platform—spaces—which improves how content for multiple websites can be created and managed more effectively. 

Challenges of engaging audiences globally

While a major benefit of headless content management has always been smooth omnichannel content delivery, websites are still a premier touch point for customers. 

Many organizations manage content for multiple websites with varied business offerings, brands, and target audiences. While having multiple websites can be great for the end customer experience, keeping track of content across these properties proves more difficult. On top of that, coordinating content creation across distributed teams takes a bit more finesse and time, especially if companies are not equipped with the right resources and technologies.

At, we’re here to help our customers take on these complexities, get control of their content, and speed up their time to value by improving operations for both business and engineering teams. Here, we’ll touch on how teams can:

  • reuse content across websites, while producing website-specific content at the same time;
  • use front-end code across multiple websites without time-consuming migrations;
  • and easily find, edit, and preview content in the right context.

Managing multiple websites with spaces

In the platform, companies often organize content with a combination of projects and collections. A project can be described as a content hub with its own asset library, workflows, preview, and content model. Within a project, collections then function as mini sub-repositories, dividing a project’s contents into manageable and governed parts. 

Collections are flexible and can be used in a variety of ways. In the case of multi-website management, collections are a popular way to divide content across specific websites, with each collection representing a single website, for say, a specific brand under a larger corporate umbrella. Collections are especially useful when websites are related, since there’s no need to create a new content model—or migrate it—for a new project. 

Using projects and collections in tandem to manage multiple websites in

In the above example, a cosmetics company, Welltale Cosmetics, uses collections to group content and users for its brands, Sweet Nose Fragrances, KindMen Hygiene, and Rite&Brite Oral Care. Each collection shares a common content model and configurations which makes it easier and faster to spin up similar content across new websites, compared to using projects alone.

For companies to get even more value out of collections, we recently introduced what are called spaces, an additional orchestration layer that can further contextualize the content in collections. A space is tied to a specific website with its own preview capabilities. 

Spaces are a great way to make content even more findable and reusable

Spaces allow for content within and across collections to be more accessible and reusable. Looking at the schema above, the KindMen Hygiene website may need to reuse product offer content from the Sweet Nose fragrances website, as men often wear cologne, after all. Easily configure and view your preferred spaces on the environment level.

Set up spaces, right in your environment

Get set up with multiple previews, too

Along with spaces, companies can also set preview URLs for specific websites. Having multiple previews gives everyone involved in the content creation process a productivity boost, allowing them to focus on delivering content that looks great and resonates with the target audience. 

Once space domains and preview URLs are all set up and squared away, content creators can simply select the right preview to use when editing a specific content item. Et voilà! The day-to-day authoring experience is leveled up.

Content creators can easily preview content in context of specific websites’s intuitive authoring experience makes it a popular platform with marketers, content creators, and editors. This additional feature is just one more way we enable them to do their best work. Want to learn more about getting set up with spaces, using multiple previews, and connecting spaces to collections? Check out comprehensive guides on Learn now.

Efficient management of multiple websites, now and in the future

As we aim to provide the absolute best headless CMS for large organizations managing high volumes of content across number of websites, we’re happy to share that these product capabilities are just a few of many in service of this goal. 

Explore more resources related to the management of multiple websites:

Written by

Monica Raszyk

I head up the product marketing team at On the blog, I like to explore and share how organizations can achieve huge returns on one of their most strategic assets: content.

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