Reuse content with linked items

How content linking works

Watch this video to get familiar with the concept of linking content together.

Create reusable content

We recommend you use content items for content you want to reuse or don’t intend to embed at all in other content items. For example, you may find reusable content useful for a customer testimonial you want to put in different parts of your website. Or whenever any of your existing single-use content needs to be reused. Unlike content components, content items have their own workflow and you can find them in Content & assets. You can insert content items in rich text elements by clicking and then . You can also insert them in linked items elements. Watch the video below to find out about different ways to use linked items in Kontent.ai.

Create relations in your content

Let’s say you want to link blog posts to their respective authors or link products that fall under the same category as your new product.

Add related content using a dedicated element

To link existing related content to a new content item in your project, open the item for editing and look for the option to Add existing items. See the image below so that you know what to look for. If you don’t see any such option, it means there’s no linked items element, or it’s in a content group you have no access to. You can ask your project manager about it. If you want to link thematically similar content, you can use Suggest with AI. The AI will suggest relevant items you can link to your content. Adding an existing item creates a relationship between the two items. You can expand the related item to view it directly from the parent item. You can also publish all linked items along with the parent item. After you add linked items to the element, you can reorder, remove, or expand the items. To open an item in the element for editing, click . Read more about linking related content together.

Add content items directly into the rich text editor

Another way to add existing content items into a content item is to embed related content items directly into your rich text. Adding existing content items into rich text elements works the same as adding components to rich text. The sole difference is that the added content item has its own life cycle as any other content item. This is true regardless of whether you add it via rich text or linked items element. After you add content items to rich text, you can publish them together with their parent content item. Same as you would with items in the linked items element.

Reuse unstructured content