Calls to action are clear and compelling prompts that guide user behavior, essential for converting interest into action, such as purchasing, signing up for a newsletter, and viewing a carousel and infographic.This accelerator showcases the Call to action content type. It contains a channel-specific multiple-choice element called Action Type to initiate clicking a button, viewing a carousel, making a callout, or looking at an infographic. It is also connected to a Link that links to another content item internally or an external URL.The Action Type can also be modeled via a taxonomy. However, the multiple-choice element is a cleaner solution since we don’t expect anyone to filter calls to action in the content inventory by this attribute.
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