Manage, optimize, and secure your assets all in one place: the asset library. Complement your content with engaging visuals whenever needed, wherever intended, hassle-free.
When: Manage your digital assets efficiently
Efficient asset management is essential in your role, where the outcome is a secure, easily accessible, and well-organized collection of materials. These materials – images, videos, graphics, documents, and other media files – are critical assets for your brand’s initiatives. By managing these assets effectively, you achieve:
Protecting sensitive materials from public access.
Quick and secure access for teams to the information they need.
Easier searchability, avoiding time sinks and duplication.
Plus, if protecting your brand reputation is on your radar, you’d want to present your assets in your domain URL.For instance, when launching a new sales campaign, you want to ensure that the marketing visuals are readily available for the team in your intranet without risking public exposure. Similarly, when updating your brand’s knowledge base, it’s crucial that the internal resources are easy to locate and use without duplication.So, selecting an appropriate asset management solution is a pivotal next step to achieving the outcome.
How: Pick the right asset management solution
When setting up your project, you need to choose how to manage your assets. In Kontent.ai, you have two options.For the most seamless user experience and unified user management, we recommend storing and managing your assets in Kontent.ai using native asset management.If the native asset management doesn’t meet your content strategy requirements, you can integrate a third-party solution tailored to your requirements.
Third-party solutions like digital asset management (DAM) services are an option if you have special requirements for your assets. An external DAM is a system that stores, organizes, and retrieves files.For example, a DAM might be a better option for the following requirements:
Organize assets in over 1,000 folders
Share assets with external users for a limited time
Upload files larger than 2 GB
Version assets
Stream videos
Apply dedicated workflows on assets
With a DAM solution, you might gain more functionality than native asset management. The DAM might offer the same categorization and organization capabilities as Kontent.ai and more. The specifics vary based on the DAM provider you choose.What stays constant is the need to integrate the third-party solution into your content management workflow. For example, this might mean creating a custom element to enhance the Kontent.ai authoring experience so that content creators can use assets from the DAM directly.Keep in mind that using a third-party solution means you have one more service to manage and maintain, increasing the complexity and costs of your content management operations. This may also affect content creators’ productivity until they become proficient with the DAM solution.
Using both approaches for complex needsThe described approaches aren’t mutually exclusive and you can combine them. For example, you can use the built-in library for more static media, such as files and images, and a third-party solution only for assets requiring their separate workflow.This can also come in handy if you change your mind and decide to add or remove the third-party asset option. You don’t need to switch all assets at once, which gives you more time to migrate all assets and make the workflow more author friendly.
Tag assets with taxonomies to add metadata and improve findability.
Put assets in specific collections to ensure users from different teams access only assets relevant to them.
Adjust image dimensions to fit your content's needs.
Serve web-optimized images for a better user experience, faster loading times, and improved SEO ranking.
Ensure your assets are accessed only by authorized apps such as internal portals and intranets.
Serve your web app and assets from the same domain to improve SEO performance.
Video streaming without DAMIf you’re after video streaming but don’t need a third-party DAM solution otherwise, you can create a custom element to upload and then embed videos using video hosting services like YouTube.If you’re interested in this solution, you can check out the custom element we use here for Wistia within Kontent.ai Learn.