Get inspired by industry leaders driving real business results with the right CMS

As content operations become more strategic, the metrics that measure success have evolved. Today, organizations focus more on the real impact of their efforts. From reduced operational costs to improved customer experience, organizations showcase tangible benefits of investing in great content and digital experiences.

Check out the following video with Lukas Martinak, our VP Customer Success, who talks more about these evolving metrics and 5 of the top outcome categories we see.

When organizations create high-quality content that brings value to their audience and focus on delivering seamless digital experiences, it leads to tangible results they can see in their business. This blog brings together stories from industry leaders that transformed their content operations and saw impressive results.

From achieving a 300% increase in organic visibility to cutting down multilingual publishing by up to 70%, organizations like Horseware Ireland, England Hockey and Great Britain Hockey, Hartlauer, and IDEA StatiCa are all representative of how investing in great content and digital experiences is truly worth it.

Horseware Ireland’s 25% increase in conversion rate

When it comes to showcasing a premium brand, a well-designed online presence that gives customers a premium experience can have a significant impact on business results. Horseware Ireland, the world’s leading equestrian brand with nearly 40 years of history, recognized the importance of transforming their digital experience to reflect the quality and sophistication of their products.

Their goal was to create an immersive, customer-centered website that truly showcased their upscale brand. At the time, their site was functional but relied heavily on developers for content changes, and introducing new features or visual updates often took up to two days. This limited the ability to quickly adapt and refresh the site to meet customer needs.

To address these challenges, Horseware Ireland turned to Kontent.ai, building a modern tech stack that was able to support the new modern experience they were going for. With Kontent.ai at the core, marketers and content creators gained the freedom to create, edit, and publish content—including multilingual updates—without needing developer support. In addition, collections help them keep everything organized.

The results of this transformation speak for themselves. Horseware Ireland now have a fully customizable website achieving an 85% average month-on-month increase in e-commerce revenue and a 25% increase in conversion rate over the initial six months. Read the full Horseware Ireland customer success story to check out how the improved customer experience lead to other impressive results.

England Hockey’s 300% increase in organic visibility

For sports organizations like England Hockey (EH) and Great Britain Hockey (GBH), a seamless digital experience is key to increasing visibility and fan engagement. Both organizations needed modern, responsive websites that would reflect their values and attract a wider audience. Their goal was to create a user-friendly platform that encouraged participation and helped raise awareness of the sport.

EH and GBH had difficulties with managing content across multiple areas and integrating external data like player stats and upcoming matches. They also wanted to reuse content efficiently while maintaining a unique brand identity for each organization. Tasked with the project, The MTM Agency chose Kontent.ai’s headless CMS as the solution. This enabled the teams to build scalable, customer-friendly websites with ease, integrating third-party services like See Tickets and ensuring an optimal user experience.

With Kontent.ai, the organizations streamlined content management and SEO, boosting their online visibility. Collections allowed EH and GBH to manage multiple subdomains within one project, while keeping content organized and tailored to different audience needs. The result? A 300% increase in organic visibility for England Hockey and 100% for Great Britain Hockey in the first month, alongside increased revenue from e-shop purchases and ticket sales.

Read the full EH and GBH customer success story to see how streamlined content management and seamless integrations help drive visibility, engagement, and revenue growth.

Hartlauer’s 30% increase in revenue

In retail, it’s important for organizations to have seamless digital presence to effectively connect with customers and deliver a consistent experience across all devices. Hartlauer, an Austrian leader in consumer electronics, optics, and hearing aids, wanted to improve their content operations and modernize their digital presence to connect with customers across all possible platforms and devices.

With their legacy systems limiting flexibility and content reach, they turned to Kontent.ai as the solution that could help them with their goals. Hartlauer partnered with Emakina, who designed and implemented a robust architecture integrating best-of-breed technologies alongside Kontent.ai.

This integration enabled Hartlauer to modernize their content processes, making it easier to create and reuse assets across the website, social media, and other platforms while ensuring a consistent brand experience. Kontent.ai’s flexibility made Hartlauer’s marketing processes much more efficient. Their teams can now edit pages in context, link blog content to product pages, and produce materials such as brochures with just a few clicks.

The results of this transformation were excellent: a 30% increase in revenue, 60% more user registrations, a 50% surge in webshop visits, and a 25% rise in average basket size. Feel free to read the whole Hartlauer customer success story to learn more about their journey to an omnichannel solution that could streamline the retailer’s services.

IDEA StatiCa’s 3x increase in website traffic and a 4x increase in lead submissions

For organizations with a global user base, it’s important to unify their web presence and ensure content is easy to maintain and update across all regions. IDEA StatiCa, a rapidly growing software company specializing in structural engineering, faced this as they expanded worldwide. With content spread across multiple platforms, they needed a solution to consolidate their content, support multilingual publishing, and enable efficient collaboration across their distributed marketing team.

By adopting Kontent.ai, IDEA StatiCa unified all their content into a single CMS, creating a modular content structure that allowed their team of subject matter experts to easily create and update content. Kontent.ai’s workflows and permissions streamlined collaboration and strong localization capabilities also simplified the translation process, reducing the time spent on multilingual publishing by up to 70%.

IDEA StatiCa’s new ability to manage content at scale and efficiently localize for global markets has resulted in nearly a 3x increase in website traffic and a 4x increase in lead submissions. Read IDEA StatiCa’s full customer success story to learn more about their journey.

Great content drives exceptional results

High-quality content and digital experiences are an investment that truly pays off. With Kontent.ai, a headless CMS that enables modern content management, organizations can leverage collaboration capabilities like collections and permissions, streamline workflows to reduce publishing time, and easily adapt content for multiple platforms and languages. These changes help organizations connect more with their customers, and drive measurable growth.

Ready to learn more about how Kontent.ai can help your organization? Schedule a demo with one of our experts today.