Insurance companies often use a CMS to create content at scale for multiple brands. Many find that a headless CMS is a great fit for their complex use cases. Explore how six insurance companies use Kontent.ai to manage content effectively.
Published on Aug 19, 2024
Today, many insurance companies are modernizing their internal processes and tech stacks to manage diverse brands and quickly create new insurance pages. How can they do this in the best way possible?
For Yolo Group, Neilson Financial Services, Greenstone One Choice, Income, Trusted Choice, and Advantage General, having a flexible CMS in place is crucial. They need a content management system that’s scalable, secure, and can grow with them. With its collaboration tools, security, and flexibility, Kontent.ai supports insurance companies in refining their processes, connecting with customers, and achieving their goals.
Let’s check out their stories to see how these companies have used Kontent.ai to simplify their content management and improve their internal processes.
Insurance companies providing insurance tech solutions to a variety of clients and businesses need a simple way to manage their content. With various collaborators, insurance offerings, and content needs, it can be challenging to keep everything organized and accessible in one place.
When content management isn’t centralized, it can lead to inefficiencies and delays. This was an area where YOLO Group saw an opportunity for improvement. This insurtech company found the solution they were looking for in a modern, API-first platform that allows their partners to independently manage all their content in one place. With Kontent.ai, YOLO Group established a centralized content hub and delivery platform, giving more than 15 companies the ability to manage their own content for several insurance products.
By using Kontent.ai, they can now handle content for multiple customers and projects from a single, user-friendly platform. Content and user governance in Kontent.ai ensure that only the right people can access the content for their specific project. Plus, the use of what are called spaces and collections help organize content and create clear between content meant for different sites and channels.
Managing multiple brand websites and quickly launching new insurance products was a significant priority also for Neilson Financial Services. This global specialist provider of life insurance offers insurance products to customers through their network of brands and partners.
Previously, content creators were tied tightly to developer timelines. Additionally, the teams sought more efficiency in the reusability of content, so they could more easily distribute content across their diverse brand portfolio, bring new brands to market, and maintain a cohesive content strategy.
So, how do they manage public websites for 14 distinct brands now?
Neilson decided to take the leap and try a different framework—a modular approach to content management. By breaking content into reusable chunks, they can quickly assemble new websites and efficiently manage and distribute content across multiple insurance brands.
Kontent.ai’s headless CMS enables the company to launch new brands quickly, empower their content creators to work independently, and maintain a consistent brand experience for their customers. This way, they can focus on growing their business and delivering the best insurance products to their clients.
Engaging with insurance companies on the go on any device is fast becoming the norm for many customers. While it’s difficult to predict exactly what customers will require in the future, it is possible to measure success, learn from the data, and prepare for what comes next.
Kontent.ai allows insurance companies to unify all their business content, organize it, and then deliver it via API to their preferred channels. And if they decide to add more channels over time? There’s no need to start from scratch; the ecosystem is already primed to support future growth.
Perhaps unsurprisingly, insurance company Greenstone found a strong correlation between site performance and their ability to attract online leads. The ability to deliver an exceptional experience across any modern browser or device was also paramount, especially since they expected a significant portion of traffic to come from mobile visitors.
To achieve their ambitious performance targets and minimize page load times, they sought a content platform that would let them separate the content repository from the front-end website. Kontent.ai offered them the ability to deliver content via API without additional overhead. All content on the site comes from Kontent.ai, while website lead forms submit visitor data into an internal database via a separate business API. From OneChoice’s success to today, Greenstone is now running 14 sites for multiple brands on Kontent.ai.
Consistency and transparency spell the difference between a loyal customer and a lost customer. What’s more, in a strictly regulated industry like insurance, organizations are held to higher standards of accuracy and accessibility. A content platform like Kontent.ai helps teams maintain standards for their content, without requiring additional resources.
By unifying business content into a cloud-based hub, insurance companies are able to curate their single source of truth. Additionally, reusable components make it easier to keep content up to date. Create Once, Publish Everywhere is a core benefit of Kontent.ai—and it can also be appreciated when small, but critical details are amended in, say, policy terms & conditions. Simply edit once, and the change is reflected wherever that content item is used. No need to search for and update every single instance and potentially risk missing one.
All in all, having a system like Kontent.ai helps teams confidently create, reuse, and deploy content to multiple channels.
As a governed financial institution, Singapore-based insurance company Income ensures content consistency across websites and applications through the use of modular content and workflows. Because there are many stakeholders involved in the content creation process, workflows keep everything moving—and everyone organized. For Income’s large team, the use of specific roles and user permissions helps further protect the integrity of content.
Many insurance companies are finding new and innovative ways to work and are redesigning their solutions to stay ahead. It’s crucial for them to have a reliable, scalable CMS that brings all their sites under one umbrella.
Insurance company Trusted Choice switched to Kontent.ai from a traditional monolith DXP so that they could stay agile and adaptive, without needing to bring in additional resources. Their old system was unable to handle the combination of restricted and public content that they manage on their corporate website and portal for agents. The rising cost of the solution didn’t align with the pay-off, and developers spent time on ongoing maintenance to keep systems running.
With Kontent.ai, developers now develop ten times faster using their preferred tools and frameworks while investing in higher-impact activities: digital experiences that convert.
For Trusted Choice, the modular content approach benefits everyone. In comparison to their previous solution, the overall process of preparation, development, and content creation is much faster and more efficient for both IT and business teams.
Kontent.ai has allowed us to increase the development speed of new features by 10x. This is largely due to the power it provides as a headless CMS – allowing our developers to work with toolsets and frameworks of their choice and our content creators to focus on what they do best: content.
Adam Weigold
VP Engineering & Chief Architect, Trusted Choice
A well-integrated employee portal can improve the way employees produce content, collaborate on projects, and handle information. Creating a user-friendly portal was crucial for Advantage General Insurance Company Limited (AGIC) in order to enhance employee experience and knowledge management.
AGIC encountered hurdles with their content processes, which they felt were outdated and more labor-intensive. While their internal employee portal could do the job, it was more difficult to update or integrate with these other systems. AGIC knew it was time to make a change to better support their employees.
That’s why AGIC and partner Discover Digital decided to work with Kontent.ai to build an improved employee portal. Its adaptable and modular design gave them the flexibility to work with AGIC’s current microservices, and its API-first architecture made that possible.
Kontent.ai helps insurance companies embrace complexities of scale to make a real impact on the business. Get inspired by insurance companies who rely on Kontent.ai to modernize content management and engage with customers across digital channels, including: Yolo Group, Neilson Financial Services, Greenstone - One Choice, Income, Trusted Choice, Advantage General, Zurich Insurance, Colonnade, a Fairfax Company, and ASEQ.
Ready to learn more about how Kontent.ai can help your organization? Schedule a demo with one of our experts today.
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