When a person’s job is to update content that others send them, there is always space for improvement. This example elaborates how a good content model streamlined a previously manual process of updating person profiles.
In Luminary, Kontent.ai’s partner digital agency, team member profiles are available on their website. In the past, Luminary’s Content Strategist interviewed new team members and then wrote up their profiles based on notes from the interview.It would then need to go through a review and approval process, with the Content Strategist having to keep tabs on where each profile was at and follow up on any outstanding content or approvals. It was tedious manual work, so they decided to streamline the process with the help of a well-thought-out content model and Kontent.ai.
Team profile content model
Luminary created a content type named Team member. It enabled each team member to provide some basic details about themselves in a short questionnaire. Answers in the content items built on this content type would then be used for the members’ profile pages on the website.
They also spent time creating extensive guidelines so that new team members know what’s expected from them, and no one must explain it again every time.
Now, there’s no need for time-consuming interviews, fact-checking, and approvals. Each team member is also assigned a due date within Kontent.ai, so if their content is overdue, they receive an automatic reminder.
Impact on the whole team
Once team members have answered the questions, they set the workflow step to Review, and the Content Strategist knows that the content – in the form of basic answers – is ready to be transformed into the narrative style of the agency’s on-site profiles.For the Content Strategist, all the information is there and ready to be shaped into the correct style and format, ensuring consistency across all the agency’s team profiles. In case the Content Strategist finds some information missing, they can use comments and mention the particular team member to draw their attention and get the missing info.
Team member profiles can be used in different formats on various pages across the site.
The author section of blog posts reuses the thumbnail image associated with the profile
Service pages reuse their profile in a tile appearance to display their areas of expertise
For example, the profile of Luminary’s CTO, Andy Thompson, has been used in more than 77 content items throughout the site. This includes blog posts, service pages, platform pages, and case studies.Thanks to a thought-out content model, any change required in his team member profile needs to be made in one place.
Use and display locations
Locations can relate to your offices, cafes, bus stops, smart beacon placements, moving businesses, and so much more. The difference is the accuracy and additional parameters that are needed for each of these applications.